# #2365d7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2365d7`
- RGB: rgb(35, 101, 215)
- HSL: hsl(218, 72%, 49%)
- OKLCH: oklch(0.534 0.188 260.7)
- Relative luminance: 0.1457
- Nearest named color: God of Rain (#4466cc, Δ 3.211) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2365d7

## Tints & shades

- Tints (toward white): #3573de, #4b82e2, #6192e5, #77a1e9, #8db0ec, #9fbcef, #b4cbf3, #cadbf6, #e0eafa, #f6f9fe
- Shades (toward black): #205dc5, #1d52af, #1a4a9e, #164088, #133876, #102d60, #0d254f, #091b39, #061327, #030812

## Harmonies

- Complementary: #d79523
- Analogous: #23bfd7, #3b23d7
- Triadic: #d72365, #65d723
- Split-complementary: #d73b23, #bfd723
- Tetradic: #d723bf, #d79523, #23d73b

## Colors that go with #2365d7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2365d7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2365d7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #2365d7 in 9 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Headspace's brand system and Pixar's brand system put Blue beside #2365d7, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2365d7: 13 real palettes, including Unilever's brand system and Carrefour's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2365d7: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2365d7: 7 real palettes, including Venmo's brand system and Elastic's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #2365d7: 8 real palettes, including HashiCorp's brand system and Apple's brand system, as the supporting colour. Seen in: HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), ASUS (https://brandsweets.com/colors/brands/asus-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.37:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1d54b4 (7.05:1)
- On black (#000000): 3.91:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3573de (4.66:1); AA: background → #ebebeb (4.5:1); AAA: text → #6a98e7 (7.26:1)

## Brands using this color

- **HashiCorp** — primary #2264d6 (Δ 0.309) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 0.309) — https://brandsweets.com/colors/brands/hashicorp-com
- **Loom** — primary #1868db (Δ 0.966) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 0.966) — https://brandsweets.com/colors/brands/loom-com
- **Fitbit** — secondary #1967d2 (Δ 1.056) — https://brandsweets.com/colors/brands/fitbit-com
- **NBA** — secondary #0268d6 (Δ 1.254) — https://brandsweets.com/colors/brands/nba-com
- **GitHub** — accent #0969da (Δ 1.263) — https://brandsweets.com/colors/brands/github
- **Khan Academy** — accent #0069d6 (Δ 1.399) — https://brandsweets.com/colors/brands/khanacademy-org
- **Foot Locker** — accent #036ad8 (Δ 1.465) — https://brandsweets.com/colors/brands/footlocker-com
- **Postman** — accent #0265d2 (Δ 1.484) — https://brandsweets.com/colors/brands/postman-com
- **Box** — primary #0061d5 (Δ 1.852) — https://brandsweets.com/colors/brands/box-com
- **Box** — secondary #0061d5 (Δ 1.852) — https://brandsweets.com/colors/brands/box-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2365d7-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2365d7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.