# #2353cd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2353cd`
- RGB: rgb(35, 83, 205)
- HSL: hsl(223, 71%, 47%)
- OKLCH: oklch(0.489 0.196 264.1)
- Relative luminance: 0.1095
- Nearest named color: Denim (#1560bd, Δ 4.191) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2353cd

## Tints & shades

- Tints (toward white): #2e5fdc, #4370df, #5980e3, #6f91e7, #89a5eb, #9fb6ef, #b5c6f2, #cbd7f6, #e0e8fa, #f6f8fe
- Shades (toward black): #204cbc, #1c43a6, #193c94, #163583, #132e71, #10255c, #0d1e4a, #0a1739, #060e23, #030711

## Harmonies

- Complementary: #cd9d23
- Analogous: #23a8cd, #4823cd
- Triadic: #cd2353, #53cd23
- Split-complementary: #cd4823, #a8cd23
- Tetradic: #cd23a8, #cd9d23, #23cd48

## Colors that go with #2353cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2353cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #2353cd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #2353cd in 9 real palettes, including Walmart's brand system and Warner Bros.'s brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Zillow's brand system and Pixar's brand system put Blue beside #2353cd, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2353cd: 10 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2353cd in 19 real palettes, including Chase's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2353cd: 7 real palettes, including Venmo's brand system and Calm's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #2353cd: 10 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #214fc4 (7.05:1)
- On black (#000000): 3.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4370df (4.62:1); AA: background → #d6d6d6 (4.53:1); AAA: text → #7394e7 (7.12:1)

## Brands using this color

- **UEFA** — accent #1e4fd0 (Δ 1.154) — https://brandsweets.com/colors/brands/uefa-com
- **Warbyparker** — accent #1050d0 (Δ 1.458) — https://brandsweets.com/colors/brands/warbyparker-com
- **Coursera** — accent #0056d2 (Δ 1.593) — https://brandsweets.com/colors/brands/coursera-org
- **ElevenLabs** — accent #0a59d2 (Δ 1.735) — https://brandsweets.com/colors/brands/elevenlabs-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2353cd-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2353cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.