# #234fc7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#234fc7`
- RGB: rgb(35, 79, 199)
- HSL: hsl(224, 70%, 46%)
- OKLCH: oklch(0.476 0.193 264.6)
- Relative luminance: 0.1007
- Nearest named color: Denim (#1560bd, Δ 4.552) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/234fc7

## Tints & shades

- Tints (toward white): #2b59da, #406add, #5a7ee2, #708fe6, #86a0ea, #9bb1ed, #b1c2f1, #cbd6f6, #e1e7fa, #f6f8fd
- Shades (toward black): #2048b6, #1d41a5, #19398f, #16327e, #132b6c, #10245b, #0d1d4a, #091534, #060e23, #030711

## Harmonies

- Complementary: #c79c23
- Analogous: #23a1c7, #4a23c7
- Triadic: #c7234f, #4fc723
- Split-complementary: #c74a23, #a1c723
- Tetradic: #c723a1, #c79c23, #23c74a

## Colors that go with #234fc7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #234fc7: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #234fc7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #234fc7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Discover (https://brandsweets.com/colors/brands/discover-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #234fc7 in 7 real palettes, including Walmart's brand system and Warner Bros.'s brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Zillow's brand system and Pixar's brand system put Blue beside #234fc7, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #234fc7: 9 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #234fc7 in 19 real palettes, including Chase's brand system and Behance's brand system, as the accent. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Behance (https://brandsweets.com/colors/brands/behance-net), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #234fc7: 7 real palettes, including Venmo's brand system and Kraken's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #224dc3 (7.2:1)
- On black (#000000): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #456ede (4.54:1); AA: background → #d1d1d1 (4.56:1); AAA: text → #7493e7 (7.07:1)

## Brands using this color

- **Etsy** — accent #254ec1 (Δ 0.969) — https://brandsweets.com/colors/brands/etsy-com
- **UEFA** — accent #1e4fd0 (Δ 1.431) — https://brandsweets.com/colors/brands/uefa-com
- **Warbyparker** — accent #1050d0 (Δ 1.689) — https://brandsweets.com/colors/brands/warbyparker-com
- **Purina Pro Plan** — accent #1c49c4 (Δ 1.69) — https://brandsweets.com/colors/brands/chewy-com
- **Bank of America** — accent #0053c2 (Δ 1.841) — https://brandsweets.com/colors/brands/bankofamerica-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/234fc7-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#234fc7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.