# #232f34

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#232f34`
- RGB: rgb(35, 47, 52)
- HSL: hsl(198, 20%, 17%)
- OKLCH: oklch(0.296 0.019 225.3)
- Relative luminance: 0.0264
- Nearest named color: Nightmare Fuel (#293135, Δ 1.227) — https://brandsweets.com/colors/nightmare-fuel
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/232f34

## Tints & shades

- Tints (toward white): #33454d, #435b65, #54717d, #648796, #7e9ca9, #97afba, #afc2ca, #c8d5da, #e0e8eb, #f9fafb
- Shades (toward black): #212c31, #1d272b, #1b2428, #182125, #161e22, #12191c, #101618, #0e1315, #0a0e0f, #080b0c

## Harmonies

- Complementary: #342823
- Analogous: #233431, #232634
- Triadic: #34232f, #2f3423
- Split-complementary: #342326, #343123
- Tetradic: #312334, #342823, #263423

## Colors that go with #232f34

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #232f34 in 11 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Headspace's brand system and Minecraft's brand system put Blue beside #232f34, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Readymag (https://brandsweets.com/colors/brands/readymag-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Rain Garden and Blush put Blush Pink beside #232f34, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #232f34 in 5 real palettes, including Coastal and Polaroid, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #232f34: 10 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 8 real palettes, including Darkroom and Forest Floor put Champagne beside #232f34, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #232f34 in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #232f34 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.75:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5a7987 (4.52:1); AA: background → #949494 (4.53:1); AAA: text → #7b9aa7 (7.02:1); AAA: background → #bababa (7.08:1)

## Brands using this color

- **Vimeo** — secondary #23313b (Δ 1.274) — https://brandsweets.com/colors/brands/vimeo-com
- **Rotten Tomatoes** — primary #2a2c32 (Δ 1.375) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **UEFA** — secondary #1a313c (Δ 1.695) — https://brandsweets.com/colors/brands/uefa-com
- **Loom** — text #292a2e (Δ 1.836) — https://brandsweets.com/colors/brands/loom-com
- **Amazon** — secondary #232f3e (Δ 1.867) — https://brandsweets.com/colors/brands/amazon-com
- **Astro** — text #2c2c2c (Δ 1.892) — https://brandsweets.com/colors/brands/astro-build

## Curated palettes containing it

- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage
- **Rain Garden** (spring, cool, muted, calm) — #4f8a8b, #a5c9a1, #f2b5a7, #f6f9f7, #1f3331 — Wet-leaf teal and moss with a soft peach — an overcast spring, calmer than the bright version and better for long reading. — tool: https://brandsweets.com/palettes/new/4f8a8b-a5c9a1-f2b5a7-f6f9f7-1f3331 — collection: https://brandsweets.com/palettes/spring
- **Still Water** (calm, cool, muted, light) — #5b8a9a, #a9c4cc, #e3d5b8, #f5f8f9, #1e2f36 — Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm. — tool: https://brandsweets.com/palettes/new/5b8a9a-a9c4cc-e3d5b8-f5f8f9-1e2f36 — collection: https://brandsweets.com/palettes/calm
- **Dusty Blue** (wedding, cool, muted, calm) — #6f8faf, #b9c7d6, #d6b39c, #f9fafb, #26313d — Dusty blue and mist with a nude accent — the quiet wedding palette; nothing here competes with a photograph. — tool: https://brandsweets.com/palettes/new/6f8faf-b9c7d6-d6b39c-f9fafb-26313d — collection: https://brandsweets.com/palettes/wedding

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/232f34-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#232f34" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.