# #23282e

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#23282e`
- RGB: rgb(35, 40, 46)
- HSL: hsl(213, 14%, 16%)
- OKLCH: oklch(0.274 0.013 253)
- Relative luminance: 0.0207
- Nearest named color: Infinity (#222831, Δ 0.577) — https://brandsweets.com/colors/infinity
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/23282e

## Tints & shades

- Tints (toward white): #353c46, #46505d, #5a6777, #6b7b8e, #8290a1, #99a5b2, #b1b9c4, #cbd0d8, #e2e5e9, #f9fafb
- Shades (toward black): #21262c, #1f2329, #1a1e23, #181c20, #16191d, #14171a, #121417, #0d0f11, #0b0d0f, #090a0c

## Harmonies

- Complementary: #2f2923
- Analogous: #232e2f, #24232f
- Triadic: #2f2328, #282f23
- Split-complementary: #2f2423, #2e2f23
- Tetradic: #2f232e, #2f2923, #232f24

## Colors that go with #23282e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #23282e without the hard edge of pure #000. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #23282e in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 24 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #23282e, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #23282e in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #23282e, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Typewriter and Woodsmoke put Brown beside #23282e, as the accent. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #23282e in 6 real palettes, including Chalkboard and Coastal, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #23282e: 10 real palettes, including Dusk and Coastal, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Coastal (https://brandsweets.com/palettes/cool#coastal), SoFi (https://brandsweets.com/colors/brands/sofi-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.85:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #677689 (4.53:1); AA: background → #8f8f8f (4.59:1); AAA: text → #8b98a7 (7.15:1); AAA: background → #b3b3b3 (7.08:1)

## Brands using this color

- **Vodafone** — text #25282b (Δ 0.63) — https://brandsweets.com/colors/brands/vodafone-com
- **American Eagle** — primary #24272a (Δ 0.716) — https://brandsweets.com/colors/brands/ae-com
- **American Eagle** — text #24272a (Δ 0.716) — https://brandsweets.com/colors/brands/ae-com
- **Zed** — text #242529 (Δ 1.156) — https://brandsweets.com/colors/brands/zed-dev
- **7-Eleven** — primary #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/7-eleven-com
- **7-Eleven** — text #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/7-eleven-com
- **AMD** — primary #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/amd-com
- **AMD** — text #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/amd-com
- **Boeing** — text #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/boeing-com
- **Calvin Klein** — primary #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/calvinklein-us
- **Calvin Klein** — text #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/calvinklein-us
- **Datadog** — text #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/datadoghq-com
- **Tommy Hilfiger** — primary #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/tommy-com
- **Tommy Hilfiger** — text #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/tommy-com
- **Trader Joe's** — primary #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/traderjoes-com
- **Trader Joe's** — text #212529 (Δ 1.291) — https://brandsweets.com/colors/brands/traderjoes-com
- **Loom** — text #292a2e (Δ 1.315) — https://brandsweets.com/colors/brands/loom-com
- **Readymag** — text #282828 (Δ 1.347) — https://brandsweets.com/colors/brands/readymag-com
- **YouTube** — secondary #282828 (Δ 1.347) — https://brandsweets.com/colors/brands/youtube-com
- **Chevrolet** — primary #262626 (Δ 1.446) — https://brandsweets.com/colors/brands/chevrolet-com
- **Chevrolet** — text #262626 (Δ 1.446) — https://brandsweets.com/colors/brands/chevrolet-com
- **Cloudflare** — text #262626 (Δ 1.446) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 1.446) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 1.446) — https://brandsweets.com/colors/brands/svelte-dev
- **McDonald's** — text #292929 (Δ 1.477) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Subaru** — text #1d252c (Δ 1.535) — https://brandsweets.com/colors/brands/subaru-com
- **Opera** — accent #252836 (Δ 1.586) — https://brandsweets.com/colors/brands/opera-com
- **Superhuman** — text #292827 (Δ 1.589) — https://brandsweets.com/colors/brands/superhuman-com
- **Character** — secondary #1f2937 (Δ 1.68) — https://brandsweets.com/colors/brands/character-ai
- **Squarespace** — primary #2a2a2a (Δ 1.697) — https://brandsweets.com/colors/brands/squarespace-com
- **Gillette** — primary #2b2929 (Δ 1.74) — https://brandsweets.com/colors/brands/gillette-com
- **Gillette** — text #2b2929 (Δ 1.74) — https://brandsweets.com/colors/brands/gillette-com
- **Nespresso** — primary #1f2533 (Δ 1.776) — https://brandsweets.com/colors/brands/nespresso-com
- **Retool** — primary #242424 (Δ 1.934) — https://brandsweets.com/colors/brands/retool-com
- **Rotten Tomatoes** — primary #2a2c32 (Δ 1.962) — https://brandsweets.com/colors/brands/rottentomatoes-com

## Curated palettes containing it

- **Dusk** (cool, muted, elegant) — #4b5d8a, #8b97b3, #c07a4e, #eef0f4, #1f2430 — Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals. — tool: https://brandsweets.com/palettes/new/4b5d8a-8b97b3-c07a4e-eef0f4-1f2430 — collection: https://brandsweets.com/palettes/cool
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/23282e-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#23282e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.