# #23201f

A color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#23201f`
- RGB: rgb(35, 32, 31)
- HSL: hsl(15, 6%, 13%)
- OKLCH: oklch(0.246 0.005 39.4)
- Relative luminance: 0.0149
- Nearest named color: Underworld (#1e231c, Δ 1.639) — https://brandsweets.com/colors/underworld
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/23201f

## Tints & shades

- Tints (toward white): #3b3635, #514a48, #69605d, #7f7471, #968b88, #a9a09e, #beb8b6, #d1cdcc, #e7e5e4, #fafafa
- Shades (toward black): #201e1d, #1e1b1a, #1b1918, #181616, #181616, #161413, #131111, #100f0e, #0e0c0c, #0b0a0a

## Harmonies

- Complementary: #1f2223
- Analogous: #231f20, #23221f
- Triadic: #1f2320, #201f23
- Split-complementary: #1f2322, #1f2023
- Tetradic: #20231f, #1f2223, #221f23

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.18:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7f7471 (4.64:1); AA: background → #878787 (4.5:1); AAA: text → #9d9390 (7.01:1); AAA: background → #ababab (7.05:1)

## Brands using this color

- **Cohere** — text #212121 (Δ 0.513) — https://brandsweets.com/colors/brands/cohere-com
- **Postman** — text #212121 (Δ 0.513) — https://brandsweets.com/colors/brands/postman-com
- **ClickUp** — text #202020 (Δ 0.578) — https://brandsweets.com/colors/brands/clickup-com
- **Airbnb** — text #222222 (Δ 0.739) — https://brandsweets.com/colors/brands/airbnb
- **GitLab** — text #1f1f1f (Δ 0.874) — https://brandsweets.com/colors/brands/gitlab
- **HubSpot** — text #1f1f1f (Δ 0.874) — https://brandsweets.com/colors/brands/hubspot-com
- **Todoist** — text #25221e (Δ 0.913) — https://brandsweets.com/colors/brands/todoist-com
- **Figma** — text #1e1e1e (Δ 1.248) — https://brandsweets.com/colors/brands/figma
- **Retool** — primary #242424 (Δ 1.47) — https://brandsweets.com/colors/brands/retool-com
- **GitHub** — text #1f2328 (Δ 1.729) — https://brandsweets.com/colors/brands/github
- **Allbirds** — primary #241c24 (Δ 1.97) — https://brandsweets.com/colors/brands/allbirds-com
- **BrandSweets** — text #241c14 (Δ 1.996) — https://brandsweets.com/colors/brands/brandsweets

## Curated palettes containing it

- **Wellness** (warm, muted, friendly) — #5f8460, #a8896a, #c6633f, #fbf7f2, #2a2320 — Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands. — tool: https://brandsweets.com/palettes/new/5f8460-a8896a-c6633f-fbf7f2-2a2320 — collection: https://brandsweets.com/palettes/warm
- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful
- **Crayon Box** (playful, vivid, friendly) — #ff5e5b, #00cecb, #ffed66, #ffffff, #222222 — Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups. — tool: https://brandsweets.com/palettes/new/ff5e5b-00cecb-ffed66-ffffff-222222 — collection: https://brandsweets.com/palettes/playful
- **Playground** (bold, playful, warm) — #ff8c00, #3b82f6, #22c55e, #fff8e7, #1d1d1d — Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids. — tool: https://brandsweets.com/palettes/new/ff8c00-3b82f6-22c55e-fff8e7-1d1d1d — collection: https://brandsweets.com/palettes/bold
- **Retro Pop** (playful, bold, warm) — #e63946, #457b9d, #f4a261, #fff4e0, #23201c — Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast. — tool: https://brandsweets.com/palettes/new/e63946-457b9d-f4a261-fff4e0-23201c — collection: https://brandsweets.com/palettes/playful
- **Paper & Pine** (minimal, cool, clean, muted) — #1f4d3a, #8aa39b, #d98c3f, #f7f7f4, #1c2321 — Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige. — tool: https://brandsweets.com/palettes/new/1f4d3a-8aa39b-d98c3f-f7f7f4-1c2321 — collection: https://brandsweets.com/palettes/minimal

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/23201f-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#23201f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.