# #22697c

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#22697c`
- RGB: rgb(34, 105, 124)
- HSL: hsl(193, 57%, 31%)
- OKLCH: oklch(0.486 0.075 219.3)
- Relative luminance: 0.119
- Nearest named color: Atlantis (#336172, Δ 2.612) — https://brandsweets.com/colors/atlantis
- Moods: cool, modern
- Page: https://brandsweets.com/colors/22697c

## Tints & shades

- Tints (toward white): #2a8098, #3094b0, #3baac9, #57b6d1, #73c3d9, #8bcddf, #a7d9e7, #c3e5ef, #dbeff5, #f7fcfd
- Shades (toward black): #1f5e70, #1d5868, #194e5c, #164350, #143d48, #10333c, #0d2830, #0a1e24, #08181c, #040d10

## Harmonies

- Complementary: #7c3622
- Analogous: #227c63, #223c7c
- Triadic: #7c2269, #697c22
- Split-complementary: #7c223c, #7c6322
- Tetradic: #63227c, #7c3622, #3c7c22

## Colors that go with #22697c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #22697c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Pampers (https://brandsweets.com/colors/brands/pampers-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #22697c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #22697c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #22697c in 5 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Activision's brand system and Warp's brand system put Blue beside #22697c, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #22697c: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #22697c: 4 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Dark Goldenrod** #b8860b [pool] — 4 real palettes, including Rolex's brand system and Puma's brand system put Dark Goldenrod beside #22697c, as the supporting colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Puma (https://brandsweets.com/colors/brands/puma-com), Cider (https://brandsweets.com/palettes/warm#cider), Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.21:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1f5e70 (7.26:1)
- On black (#000000): 3.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2a8098 (4.64:1); AA: background → #dedede (4.62:1); AAA: text → #35a2c0 (7.08:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/22697c-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#22697c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.