# #2240d8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2240d8`
- RGB: rgb(34, 64, 216)
- HSL: hsl(230, 73%, 49%)
- OKLCH: oklch(0.466 0.231 266.8)
- Relative luminance: 0.0896
- Nearest named color: Lapis on Neptune (#1f22d2, Δ 5.087) — https://brandsweets.com/colors/lapis-on-neptune
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2240d8

## Tints & shades

- Tints (toward white): #3451df, #4a64e3, #6077e6, #7689ea, #8c9ced, #9eacf0, #b4bff3, #cad2f7, #e0e4fa, #f6f7fe
- Shades (toward black): #1f3bc7, #1c34b0, #192f9f, #152989, #132377, #0f1d61, #0c184f, #091139, #060c28, #030512

## Harmonies

- Complementary: #d8ba22
- Analogous: #229bd8, #5f22d8
- Triadic: #d82240, #40d822
- Split-complementary: #d85f22, #9bd822
- Tetradic: #d8229b, #d8ba22, #22d85f

## Colors that go with #2240d8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2240d8: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #2240d8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Kia (https://brandsweets.com/colors/brands/kia-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #2240d8 in 5 real palettes, including Walmart's brand system and Binance's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Binance (https://brandsweets.com/colors/brands/binance-com), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2240d8: 9 real palettes, including Qualcomm's brand system and Gopro's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2240d8 in 14 real palettes, including Behance's brand system and Coinbase's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2240d8: 4 real palettes, including Warp's brand system and Kraken's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Kraken (https://brandsweets.com/colors/brands/kraken-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #2240d8: 10 real palettes, including Coursera's brand system and Cargo's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #2240d8: 5 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.79:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #536be4 (4.59:1); AA: background → #c9c9c9 (4.54:1); AAA: text → #7f91eb (7.15:1); AAA: background → #f7f7f7 (7.02:1)

## Brands using this color

- **Zillow** — primary #0443dc (Δ 1.56) — https://brandsweets.com/colors/brands/zillow-com
- **Zillow** — secondary #0444d4 (Δ 1.613) — https://brandsweets.com/colors/brands/zillow-com
- **Oreo** — primary #0047d9 (Δ 1.783) — https://brandsweets.com/colors/brands/oreo-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2240d8-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2240d8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.