# #2174d4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2174d4`
- RGB: rgb(33, 116, 212)
- HSL: hsl(212, 73%, 48%)
- OKLCH: oklch(0.563 0.167 255.3)
- Relative luminance: 0.1757
- Nearest named color: Royal Blue (#4169e1, Δ 4.052) — https://brandsweets.com/colors/royalblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2174d4

## Tints & shades

- Tints (toward white): #3081df, #468fe2, #5c9ce6, #72a9e9, #88b7ec, #9ec4f0, #b4d2f3, #cadff7, #e0ecfa, #f6fafe
- Shades (toward black): #1e6bc2, #1b5fac, #18559a, #154984, #123f73, #0f3561, #0c294b, #092039, #061323, #030a12

## Harmonies

- Complementary: #d48021
- Analogous: #21ced4, #2721d4
- Triadic: #d42174, #74d421
- Split-complementary: #d42721, #ced421
- Tetradic: #d421ce, #d48021, #21d427

## Colors that go with #2174d4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2174d4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2174d4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #2174d4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #2174d4 in 11 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including BBC's brand system and EA's brand system put Blue beside #2174d4, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2174d4: 13 real palettes, including Intel's brand system and Carrefour's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2174d4: 6 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2174d4: 8 real palettes, including Astro's brand system and Venmo's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #19579f (7.23:1)
- On black (#000000): 4.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5799e5 (7.09:1)

## Brands using this color

- **Subaru** — secondary #1971d4 (Δ 0.954) — https://brandsweets.com/colors/brands/subaru-com
- **Motorola** — secondary #0e77da (Δ 1.18) — https://brandsweets.com/colors/brands/motorola-com
- **Chevrolet** — secondary #0077d9 (Δ 1.218) — https://brandsweets.com/colors/brands/chevrolet-com
- **Xbox** — accent #0078d4 (Δ 1.263) — https://brandsweets.com/colors/brands/xbox-com
- **Disney** — primary #0077da (Δ 1.297) — https://brandsweets.com/colors/brands/disney-com
- **Dell** — accent #0672cb (Δ 1.822) — https://brandsweets.com/colors/brands/dell-com
- **Walmart** — secondary #0071dc (Δ 1.867) — https://brandsweets.com/colors/brands/walmart-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2174d4-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2174d4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.