# #2161ba

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2161ba`
- RGB: rgb(33, 97, 186)
- HSL: hsl(215, 70%, 43%)
- OKLCH: oklch(0.503 0.155 257.8)
- Relative luminance: 0.1242
- Nearest named color: Denim (#1560bd, Δ 0.854) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2161ba

## Tints & shades

- Tints (toward white): #256ed4, #387cdc, #528de0, #679be4, #81ace9, #97bbed, #b1ccf1, #c7daf5, #e1ebfa, #f6f9fd
- Shades (toward black): #1e58a9, #1b4f98, #184686, #153d75, #123668, #0f2d57, #0c2445, #091b34, #061223, #030911

## Harmonies

- Complementary: #ba7a21
- Analogous: #21aeba, #2e21ba
- Triadic: #ba2161, #61ba21
- Split-complementary: #ba2e21, #aeba21
- Tetradic: #ba21ae, #ba7a21, #21ba2e

## Colors that go with #2161ba

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2161ba: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2161ba — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2161ba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2161ba in 8 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #2161ba, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2161ba: 6 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2161ba: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #2161ba: 7 real palettes, including Apple's brand system and Venmo's brand system, as the supporting colour. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.03:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1d56a5 (7.18:1)
- On black (#000000): 3.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2b73da (4.57:1); AA: background → #e0e0e0 (4.57:1); AAA: text → #6398e3 (7.13:1)

## Brands using this color

- **Skechers** — secondary #0063ba (Δ 1.207) — https://brandsweets.com/colors/brands/skechers-com
- **Dell** — secondary #0063b8 (Δ 1.297) — https://brandsweets.com/colors/brands/dell-com
- **Target : Expect More. Pay Less.** — accent #005fb8 (Δ 1.528) — https://brandsweets.com/colors/brands/target-com
- **Hasbro** — secondary #005eb8 (Δ 1.695) — https://brandsweets.com/colors/brands/hasbro-com
- **Linkedin** — secondary #0a66c2 (Δ 1.764) — https://brandsweets.com/colors/brands/linkedin-com
- **Xbox** — secondary #0067b8 (Δ 1.877) — https://brandsweets.com/colors/brands/xbox-com
- **Campbell's** — accent #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/campbells-com
- **Coca-Cola** — accent #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/coca-cola-com
- **Guinness** — accent #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/guinness-com
- **Heinz** — accent #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/heinz-com
- **Hinge** — accent #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/hinge-co
- **Jack Daniel's** — primary #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/jackdaniels-com
- **L'Oréal** — accent #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/loreal-com
- **Maybelline** — accent #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/maybelline-com
- **Netflix** — accent #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/netflix
- **Nikon** — secondary #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/nikon-com
- **Paramount+** — primary #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/paramountplus-com
- **Pixar** — secondary #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/pixar-com
- **Starlink** — secondary #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/starlink-com
- **Ulta Beauty** — secondary #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/ulta-com
- **Victoria's Secret** — accent #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/victoriassecret-com
- **Warner Bros.** — secondary #3860be (Δ 1.96) — https://brandsweets.com/colors/brands/warnerbros-com
- **Chase** — primary #045cbb (Δ 1.993) — https://brandsweets.com/colors/brands/chase-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2161ba-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2161ba" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.