# #212930

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#212930`
- RGB: rgb(33, 41, 48)
- HSL: hsl(208, 19%, 16%)
- OKLCH: oklch(0.276 0.017 244.9)
- Relative luminance: 0.0212
- Nearest named color: Infinity (#222831, Δ 0.472) — https://brandsweets.com/colors/infinity
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/212930

## Tints & shades

- Tints (toward white): #323e49, #425361, #556a7c, #657f95, #7d93a6, #95a7b7, #adbbc7, #c8d2da, #e1e6ea, #f9fafb
- Shades (toward black): #1f272e, #1d242a, #191f24, #171c21, #151a1e, #13171b, #111518, #0c0f12, #0a0d0f, #080a0c

## Harmonies

- Complementary: #312821
- Analogous: #213130, #212231
- Triadic: #312129, #293121
- Split-complementary: #312122, #313021
- Tetradic: #302131, #312821, #223121

## Colors that go with #212930

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #212930 without the hard edge of pure #000. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #212930 in 18 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 24 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #212930, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #212930 in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #212930, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 4 real palettes, including Typewriter and Woodsmoke put Brown beside #212930, as the accent. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #212930 in 5 real palettes, including Coastal and Chalkboard, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #212930: 10 real palettes, including Dusk and Coastal, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.74:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5f778c (4.5:1); AA: background → #8f8f8f (4.56:1); AAA: text → #8398aa (7.04:1); AAA: background → #b3b3b3 (7.03:1)

## Brands using this color

- **Vodafone** — text #25282b (Δ 1.027) — https://brandsweets.com/colors/brands/vodafone-com
- **American Eagle** — primary #24272a (Δ 1.149) — https://brandsweets.com/colors/brands/ae-com
- **American Eagle** — text #24272a (Δ 1.149) — https://brandsweets.com/colors/brands/ae-com
- **Character** — secondary #1f2937 (Δ 1.337) — https://brandsweets.com/colors/brands/character-ai
- **Loom** — text #292a2e (Δ 1.473) — https://brandsweets.com/colors/brands/loom-com
- **Opera** — accent #252836 (Δ 1.479) — https://brandsweets.com/colors/brands/opera-com
- **Zed** — text #242529 (Δ 1.59) — https://brandsweets.com/colors/brands/zed-dev
- **7-Eleven** — primary #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/7-eleven-com
- **7-Eleven** — text #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/7-eleven-com
- **AMD** — primary #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/amd-com
- **AMD** — text #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/amd-com
- **Boeing** — text #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/boeing-com
- **Calvin Klein** — primary #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/calvinklein-us
- **Calvin Klein** — text #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/calvinklein-us
- **Datadog** — text #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/datadoghq-com
- **Tommy Hilfiger** — primary #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/tommy-com
- **Tommy Hilfiger** — text #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/tommy-com
- **Trader Joe's** — primary #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/traderjoes-com
- **Trader Joe's** — text #212529 (Δ 1.615) — https://brandsweets.com/colors/brands/traderjoes-com
- **Subaru** — text #1d252c (Δ 1.646) — https://brandsweets.com/colors/brands/subaru-com
- **Readymag** — text #282828 (Δ 1.723) — https://brandsweets.com/colors/brands/readymag-com
- **YouTube** — secondary #282828 (Δ 1.723) — https://brandsweets.com/colors/brands/youtube-com
- **dbt Labs** — secondary #1e2939 (Δ 1.729) — https://brandsweets.com/colors/brands/getdbt-com
- **Nespresso** — primary #1f2533 (Δ 1.736) — https://brandsweets.com/colors/brands/nespresso-com
- **McDonald's** — text #292929 (Δ 1.784) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Chevrolet** — primary #262626 (Δ 1.884) — https://brandsweets.com/colors/brands/chevrolet-com
- **Chevrolet** — text #262626 (Δ 1.884) — https://brandsweets.com/colors/brands/chevrolet-com
- **Cloudflare** — text #262626 (Δ 1.884) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 1.884) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 1.884) — https://brandsweets.com/colors/brands/svelte-dev
- **Squarespace** — primary #2a2a2a (Δ 1.932) — https://brandsweets.com/colors/brands/squarespace-com
- **Rotten Tomatoes** — primary #2a2c32 (Δ 1.935) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Superhuman** — text #292827 (Δ 1.96) — https://brandsweets.com/colors/brands/superhuman-com

## Curated palettes containing it

- **Dusk** (cool, muted, elegant) — #4b5d8a, #8b97b3, #c07a4e, #eef0f4, #1f2430 — Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals. — tool: https://brandsweets.com/palettes/new/4b5d8a-8b97b3-c07a4e-eef0f4-1f2430 — collection: https://brandsweets.com/palettes/cool
- **Beach Hut** (summer, light, clean, cool) — #2e86ab, #f6bd60, #f28482, #fbfcfd, #1b2a38 — Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen. — tool: https://brandsweets.com/palettes/new/2e86ab-f6bd60-f28482-fbfcfd-1b2a38 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/212930-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#212930" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.