# #2097bc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2097bc`
- RGB: rgb(32, 151, 188)
- HSL: hsl(194, 71%, 43%)
- OKLCH: oklch(0.631 0.112 224.8)
- Relative luminance: 0.2607
- Nearest named color: Blue Ocean (#009dc4, Δ 1.803) — https://brandsweets.com/colors/blue-ocean
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2097bc

## Tints & shades

- Tints (toward white): #24acd6, #36b6dd, #51c0e1, #66c8e5, #81d1ea, #96d9ed, #b1e2f2, #c6eaf5, #e0f4fa, #f6fcfe
- Shades (toward black): #1d89aa, #1a7b99, #176d87, #145f76, #125469, #0f4657, #0c3846, #092a34, #061c23, #030e11

## Harmonies

- Complementary: #bc4420
- Analogous: #20bc92, #2049bc
- Triadic: #bc2097, #97bc20
- Split-complementary: #bc2049, #bc9220
- Tetradic: #9220bc, #bc4420, #49bc20

## Colors that go with #2097bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2097bc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #2097bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #2097bc in 6 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2097bc: 5 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2097bc: 7 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2097bc: 17 real palettes, including Gopro's brand system and Peacock, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Discover (https://brandsweets.com/colors/brands/discover-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #2097bc in 6 real palettes, including Ledger Dark and Open House, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Open House (https://brandsweets.com/palettes/clean#open-house), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/goldenrod
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #2097bc in 4 real palettes, including Calm's brand system and Netlify's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Netlify (https://brandsweets.com/colors/brands/netlify-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1b7f9d (4.6:1); AA: background → #242424 (4.59:1); AAA: text → #145f76 (7.17:1)
- On black (#000000): 6.21:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #22a2c9 (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2097bc-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2097bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.