# #2080bc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2080bc`
- RGB: rgb(32, 128, 188)
- HSL: hsl(203, 71%, 43%)
- OKLCH: oklch(0.575 0.125 242.2)
- Relative luminance: 0.1938
- Nearest named color: Haddock’s Sweater (#277aba, Δ 1.651) — https://brandsweets.com/colors/haddocks-sweater
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2080bc

## Tints & shades

- Tints (toward white): #2492d6, #369ddd, #51aae1, #66b5e5, #81c1ea, #96cced, #b1d9f2, #c6e3f5, #e0f0fa, #f6fbfe
- Shades (toward black): #1d74aa, #1a6899, #175c87, #145076, #124769, #0f3b57, #0c3046, #092434, #061823, #030c11

## Harmonies

- Complementary: #bc5b20
- Analogous: #20bca9, #2032bc
- Triadic: #bc2080, #80bc20
- Split-complementary: #bc2032, #bca920
- Tetradic: #a920bc, #bc5b20, #32bc20

## Colors that go with #2080bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2080bc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Disney (https://brandsweets.com/colors/brands/disney-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #2080bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #2080bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #2080bc in 10 real palettes, including Wired's brand system and Beach Hut, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Readymag's brand system and Activision's brand system put Blue beside #2080bc, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Activision (https://brandsweets.com/colors/brands/activision-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #2080bc: 4 real palettes, including Alpine and Open House, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Open House (https://brandsweets.com/palettes/clean#open-house), Arctic (https://brandsweets.com/palettes/clean#arctic), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2080bc: 8 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2080bc: 8 real palettes, including Telegram's brand system and Deep Water, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1e7ab3 (4.68:1); AA: background → #0d0d0d (4.51:1); AAA: text → #175c87 (7.2:1)
- On black (#000000): 4.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #369ddd (7.02:1)

## Brands using this color

- **Wired** — primary #057dbc (Δ 1.29) — https://brandsweets.com/colors/brands/wired-com
- **Honda** — accent #337ab7 (Δ 1.807) — https://brandsweets.com/colors/brands/honda-com
- **Hershey's** — accent #007bbd (Δ 1.877) — https://brandsweets.com/colors/brands/hersheys-com
- **Olympics** — primary #0081c8 (Δ 1.903) — https://brandsweets.com/colors/brands/olympics-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2080bc-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2080bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.