# #207d8d

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#207d8d`
- RGB: rgb(32, 125, 141)
- HSL: hsl(189, 63%, 34%)
- OKLCH: oklch(0.545 0.086 212)
- Relative luminance: 0.169
- Nearest named color: Bermuda (#1b7d8d, Δ 0.22) — https://brandsweets.com/colors/bermuda
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/207d8d

## Tints & shades

- Tints (toward white): #2693a6, #2cadc3, #3cbcd3, #59c6d9, #72cfdf, #8bd7e5, #a8e1eb, #c1eaf1, #def4f7, #f7fcfd
- Shades (toward black): #1d7281, #1a6774, #185c68, #15515b, #12464f, #0f3b43, #0c3036, #09252a, #071a1d, #040f11

## Harmonies

- Complementary: #8d3020
- Analogous: #208d67, #20468d
- Triadic: #8d207d, #7d8d20
- Split-complementary: #8d2046, #8d6720
- Tetradic: #67208d, #8d3020, #468d20

## Colors that go with #207d8d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #207d8d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #207d8d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #207d8d in 4 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #207d8d: 6 real palettes, including Glacier and Fintech Trust, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #207d8d: 5 real palettes, including Riverbed and Wellness, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #207d8d in 13 real palettes, including Redfin's brand system and Retro Pop, as the lead colour. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #207d8d: 5 real palettes, including Deep Water and Venmo's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #207d8d: 16 real palettes, including Discover's brand system and Campus, as the supporting colour. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #19606c (7.16:1)
- On black (#000000): 4.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #218191 (4.61:1); AA: background → #fafafa (4.59:1); AAA: text → #2aa5bb (7.2:1)

## Brands using this color

- **Perplexity** — primary #20808d (Δ 0.932) — https://brandsweets.com/colors/brands/perplexity
- **Redfin** — accent #00828c (Δ 1.702) — https://brandsweets.com/colors/brands/redfin-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/207d8d-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#207d8d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.