# #205db1

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#205db1`
- RGB: rgb(32, 93, 177)
- HSL: hsl(215, 69%, 41%)
- OKLCH: oklch(0.487 0.148 257.6)
- Relative luminance: 0.1131
- Nearest named color: Denim (#1560bd, Δ 1.971) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/205db1

## Tints & shades

- Tints (toward white): #256acb, #3077d9, #4a88de, #6499e3, #7eaae7, #93b8eb, #adc9f0, #c7daf5, #dde8f9, #f6f9fd
- Shades (toward black): #1d539f, #1b4d93, #184481, #153b70, #123463, #0f2b52, #0c2241, #09192f, #061222, #030911

## Harmonies

- Complementary: #b17520
- Analogous: #20a5b1, #2c20b1
- Triadic: #b1205d, #5db120
- Split-complementary: #b12c20, #a5b120
- Tetradic: #b120a5, #b17520, #20b12c

## Colors that go with #205db1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #205db1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #205db1 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #205db1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #205db1 in 7 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #205db1, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #205db1: 6 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #205db1: 5 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #205db1: 6 real palettes, including Apple's brand system and Venmo's brand system, as the supporting colour. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.44:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1e56a4 (7.19:1)
- On black (#000000): 3.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2c74d8 (4.6:1); AA: background → #d9d9d9 (4.56:1); AAA: text → #6499e3 (7.21:1)

## Brands using this color

- **American Express** — secondary #005dae (Δ 1.382) — https://brandsweets.com/colors/brands/americanexpress-com
- **Target : Expect More. Pay Less.** — accent #005fb8 (Δ 1.519) — https://brandsweets.com/colors/brands/target-com
- **Hasbro** — secondary #005eb8 (Δ 1.526) — https://brandsweets.com/colors/brands/hasbro-com
- **Costco** — accent #005dab (Δ 1.656) — https://brandsweets.com/colors/brands/costco-com
- **Costco** — secondary #005daa (Δ 1.768) — https://brandsweets.com/colors/brands/costco-com
- **Dairy Queen** — secondary #005baa (Δ 1.916) — https://brandsweets.com/colors/brands/dairyqueen-com
- **Dell** — secondary #0063b8 (Δ 1.94) — https://brandsweets.com/colors/brands/dell-com
- **Chase** — primary #045cbb (Δ 1.943) — https://brandsweets.com/colors/brands/chase-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/205db1-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#205db1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.