# #202d2d

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#202d2d`
- RGB: rgb(32, 45, 45)
- HSL: hsl(180, 17%, 15%)
- OKLCH: oklch(0.285 0.018 196.2)
- Relative luminance: 0.0237
- Nearest named color: Cinder (#242a2e, Δ 1.256) — https://brandsweets.com/colors/cinder
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/202d2d

## Tints & shades

- Tints (toward white): #314545, #445f5f, #557777, #668f8f, #7fa4a4, #97b5b5, #aec6c6, #c6d7d7, #e1eaea, #f9fbfb
- Shades (toward black): #1e2a2a, #1c2727, #192424, #172121, #151e1e, #111818, #0f1515, #0d1212, #0b0f0f, #080c0c

## Harmonies

- Complementary: #2d2020
- Analogous: #202d26, #20262d
- Triadic: #2d202d, #2d2d20
- Split-complementary: #2d2026, #2d2620
- Tetradic: #26202d, #2d2020, #262d20

## Colors that go with #202d2d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #202d2d in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #202d2d, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #202d2d in 6 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #202d2d, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #202d2d in 5 real palettes, including Chalkboard and Coastal, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #202d2d: 10 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 8 real palettes, including Darkroom and Forest Floor put Champagne beside #202d2d, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #202d2d was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.24:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #597d7d (4.65:1); AA: background → #919191 (4.52:1); AAA: text → #769e9e (7.15:1); AAA: background → #b8b8b8 (7.18:1)

## Brands using this color

- **Squarespace** — primary #2a2a2a (Δ 1.763) — https://brandsweets.com/colors/brands/squarespace-com
- **Vodafone** — text #25282b (Δ 1.769) — https://brandsweets.com/colors/brands/vodafone-com
- **Loom** — text #292a2e (Δ 1.771) — https://brandsweets.com/colors/brands/loom-com
- **McDonald's** — text #292929 (Δ 1.816) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Astro** — text #2c2c2c (Δ 1.928) — https://brandsweets.com/colors/brands/astro-build
- **Readymag** — text #282828 (Δ 1.955) — https://brandsweets.com/colors/brands/readymag-com
- **YouTube** — secondary #282828 (Δ 1.955) — https://brandsweets.com/colors/brands/youtube-com

## Curated palettes containing it

- **Chalkboard** (dark, muted, warm) — #e8c170, #a8b5a0, #f28e6b, #1f2a24, #f1ede4 — Slate green with chalk cream and a coral — nostalgic without being twee. — tool: https://brandsweets.com/palettes/new/e8c170-a8b5a0-f28e6b-1f2a24-f1ede4 — collection: https://brandsweets.com/palettes/dark
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage
- **Still Water** (calm, cool, muted, light) — #5b8a9a, #a9c4cc, #e3d5b8, #f5f8f9, #1e2f36 — Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm. — tool: https://brandsweets.com/palettes/new/5b8a9a-a9c4cc-e3d5b8-f5f8f9-1e2f36 — collection: https://brandsweets.com/palettes/calm

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/202d2d-a2bbbe-d45994-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#202d2d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.