# #202bcb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#202bcb`
- RGB: rgb(32, 43, 203)
- HSL: hsl(236, 73%, 46%)
- OKLCH: oklch(0.421 0.236 268.2)
- Relative luminance: 0.0635
- Nearest named color: Lapis on Neptune (#1f22d2, Δ 1.486) — https://brandsweets.com/colors/lapis-on-neptune
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/202bcb

## Tints & shades

- Tints (toward white): #2733dd, #3d48e1, #5761e5, #6d76e8, #838aec, #9a9fef, #b0b4f3, #cacdf7, #e0e2fa, #f6f7fe
- Shades (toward black): #1d27b9, #1a24a8, #171f92, #141b80, #11176e, #0e145d, #0c104b, #080b35, #060723, #030412

## Harmonies

- Complementary: #cbc020
- Analogous: #2081cb, #6a20cb
- Triadic: #cb202b, #2bcb20
- Split-complementary: #cb6a20, #81cb20
- Tetradic: #cb2081, #cbc020, #20cb6a

## Colors that go with #202bcb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #202bcb: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #202bcb's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/steelblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #202bcb: 6 real palettes, including Qualcomm's brand system and Blue Mono, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #202bcb in 9 real palettes, including Behance's brand system and Dunkin''s brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #202bcb: 9 real palettes, including Unilever's brand system and Intel's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #202bcb: 6 real palettes, including Cargo's brand system and Readymag's brand system, as the lead colour. Seen in: Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com), Absolut (https://brandsweets.com/colors/brands/absolut-com). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #202bcb in 4 real palettes, including Spotify's brand system and Unity's brand system, as the lead colour. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 11 real palettes, including MLB's brand system and Air France's brand system put Midnight Blue beside #202bcb, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Air France (https://brandsweets.com/colors/brands/airfrance-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.25:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6069e6 (4.66:1); AA: background → #b5b5b5 (4.51:1); AAA: text → #888fec (7.19:1); AAA: background → #e0e0e0 (7.01:1)

## Brands using this color

- **Unilever** — primary #1f36c7 (Δ 1.813) — https://brandsweets.com/colors/brands/unilever-com
- **3M** — accent #0033cc (Δ 1.879) — https://brandsweets.com/colors/brands/3m-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/202bcb-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#202bcb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.