# #202a2d

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#202a2d`
- RGB: rgb(32, 42, 45)
- HSL: hsl(194, 17%, 15%)
- OKLCH: oklch(0.277 0.015 218)
- Relative luminance: 0.0215
- Nearest named color: Cinder (#242a2e, Δ 0.69) — https://brandsweets.com/colors/cinder
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/202a2d

## Tints & shades

- Tints (toward white): #314045, #44595f, #556f77, #66858f, #7f9ba4, #97aeb5, #aec0c6, #c6d3d7, #e1e8ea, #f9fafb
- Shades (toward black): #1e272a, #1c2427, #192124, #171f21, #151c1e, #111618, #0f1315, #0d1112, #0b0e0f, #080b0c

## Harmonies

- Complementary: #2d2320
- Analogous: #202d29, #20232d
- Triadic: #2d202a, #2a2d20
- Split-complementary: #2d2023, #2d2920
- Tetradic: #29202d, #2d2320, #232d20

## Colors that go with #202a2d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #202a2d without the hard edge of pure #000. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #202a2d in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 24 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #202a2d, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #202a2d in 8 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #202a2d, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 4 real palettes, including Typewriter and Woodsmoke put Brown beside #202a2d, as the accent. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #202a2d in 5 real palettes, including Chalkboard and Coastal, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #202a2d: 10 real palettes, including Dusk and Coastal, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Coastal (https://brandsweets.com/palettes/cool#coastal), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.68:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5d7a83 (4.58:1); AA: background → #8f8f8f (4.54:1); AAA: text → #7f9ba4 (7.13:1); AAA: background → #b3b3b3 (7:1)

## Brands using this color

- **Vodafone** — text #25282b (Δ 0.971) — https://brandsweets.com/colors/brands/vodafone-com
- **American Eagle** — primary #24272a (Δ 1.122) — https://brandsweets.com/colors/brands/ae-com
- **American Eagle** — text #24272a (Δ 1.122) — https://brandsweets.com/colors/brands/ae-com
- **Readymag** — text #282828 (Δ 1.495) — https://brandsweets.com/colors/brands/readymag-com
- **YouTube** — secondary #282828 (Δ 1.495) — https://brandsweets.com/colors/brands/youtube-com
- **Loom** — text #292a2e (Δ 1.528) — https://brandsweets.com/colors/brands/loom-com
- **McDonald's** — text #292929 (Δ 1.55) — https://brandsweets.com/colors/brands/mcdonalds-com
- **7-Eleven** — primary #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/7-eleven-com
- **7-Eleven** — text #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/7-eleven-com
- **AMD** — primary #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/amd-com
- **AMD** — text #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/amd-com
- **Boeing** — text #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/boeing-com
- **Calvin Klein** — primary #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/calvinklein-us
- **Calvin Klein** — text #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/calvinklein-us
- **Datadog** — text #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/datadoghq-com
- **Tommy Hilfiger** — primary #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/tommy-com
- **Tommy Hilfiger** — text #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/tommy-com
- **Trader Joe's** — primary #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/traderjoes-com
- **Trader Joe's** — text #212529 (Δ 1.69) — https://brandsweets.com/colors/brands/traderjoes-com
- **Superhuman** — text #292827 (Δ 1.703) — https://brandsweets.com/colors/brands/superhuman-com
- **Squarespace** — primary #2a2a2a (Δ 1.704) — https://brandsweets.com/colors/brands/squarespace-com
- **Chevrolet** — primary #262626 (Δ 1.706) — https://brandsweets.com/colors/brands/chevrolet-com
- **Chevrolet** — text #262626 (Δ 1.706) — https://brandsweets.com/colors/brands/chevrolet-com
- **Cloudflare** — text #262626 (Δ 1.706) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 1.706) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 1.706) — https://brandsweets.com/colors/brands/svelte-dev
- **Zed** — text #242529 (Δ 1.717) — https://brandsweets.com/colors/brands/zed-dev
- **Gillette** — primary #2b2929 (Δ 1.878) — https://brandsweets.com/colors/brands/gillette-com
- **Gillette** — text #2b2929 (Δ 1.878) — https://brandsweets.com/colors/brands/gillette-com
- **Subaru** — text #1d252c (Δ 1.879) — https://brandsweets.com/colors/brands/subaru-com

## Curated palettes containing it

- **Chalkboard** (dark, muted, warm) — #e8c170, #a8b5a0, #f28e6b, #1f2a24, #f1ede4 — Slate green with chalk cream and a coral — nostalgic without being twee. — tool: https://brandsweets.com/palettes/new/e8c170-a8b5a0-f28e6b-1f2a24-f1ede4 — collection: https://brandsweets.com/palettes/dark
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage
- **Still Water** (calm, cool, muted, light) — #5b8a9a, #a9c4cc, #e3d5b8, #f5f8f9, #1e2f36 — Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm. — tool: https://brandsweets.com/palettes/new/5b8a9a-a9c4cc-e3d5b8-f5f8f9-1e2f36 — collection: https://brandsweets.com/palettes/calm

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/202a2d-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#202a2d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.