# #201d25

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#201d25`
- RGB: rgb(32, 29, 37)
- HSL: hsl(263, 12%, 13%)
- OKLCH: oklch(0.238 0.016 302.3)
- Relative luminance: 0.0132
- Nearest named color: Night Demons (#201b20, Δ 1.013) — https://brandsweets.com/colors/night-demons
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/201d25

## Tints & shades

- Tints (toward white): #37313f, #4a4356, #61586f, #746986, #8c819c, #a198ae, #b8b2c2, #cdc9d4, #e5e2e9, #faf9fb
- Shades (toward black): #1e1b22, #1b191f, #19161d, #16141a, #16141a, #141217, #111014, #0f0d11, #0c0b0e, #0a090b

## Harmonies

- Complementary: #22251d
- Analogous: #1d1e25, #241d25
- Triadic: #25201d, #1d2520
- Split-complementary: #25241d, #1e251d
- Tetradic: #251d1e, #22251d, #1d2524

## Colors that go with #201d25

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #201d25 without the hard edge of pure #000. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #201d25 in 18 real palettes, including Google's brand system and Wikipedia's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Bumble's brand system and Rolex's brand system put Blue beside #201d25, as the supporting colour. Seen in: Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Signal (https://brandsweets.com/colors/brands/signal-org), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #201d25 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Graphite Mono and Estate put Blush Pink beside #201d25, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Typewriter put Brown beside #201d25, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Qatar Airways's brand system and Mailchimp's brand system put Burgundy beside #201d25, as the accent. Seen in: Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #201d25 in 6 real palettes, including Kiln and Coffee Bar, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.62:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c708f (4.57:1); AA: background → #858585 (4.5:1); AAA: text → #9b92aa (7.09:1); AAA: background → #ababab (7.24:1)

## Brands using this color

- **Allbirds** — primary #241c24 (Δ 0.814) — https://brandsweets.com/colors/brands/allbirds-com
- **Formula 1** — text #1c1c25 (Δ 0.877) — https://brandsweets.com/colors/brands/formula1-com
- **WhatsApp** — primary #1c1e21 (Δ 1.24) — https://brandsweets.com/colors/brands/whatsapp-com
- **WhatsApp** — text #1c1e21 (Δ 1.24) — https://brandsweets.com/colors/brands/whatsapp-com
- **Nokia** — text #1d1e20 (Δ 1.303) — https://brandsweets.com/colors/brands/nokia-com
- **Pinterest** — text #211922 (Δ 1.34) — https://brandsweets.com/colors/brands/pinterest-com
- **Apple** — primary #221e1f (Δ 1.369) — https://brandsweets.com/colors/brands/apple-com
- **Airtable** — accent #181d26 (Δ 1.459) — https://brandsweets.com/colors/brands/airtable-com
- **Audi** — secondary #181d25 (Δ 1.463) — https://brandsweets.com/colors/brands/audi-com
- **Qatar Airways** — primary #1f212b (Δ 1.523) — https://brandsweets.com/colors/brands/qatarairways-com
- **Qatar Airways** — text #1f212b (Δ 1.523) — https://brandsweets.com/colors/brands/qatarairways-com
- **Victoria's Secret** — primary #221d1d (Δ 1.572) — https://brandsweets.com/colors/brands/victoriassecret-com
- **Victoria's Secret** — text #221d1d (Δ 1.572) — https://brandsweets.com/colors/brands/victoriassecret-com
- **GitLab** — text #1f1f1f (Δ 1.58) — https://brandsweets.com/colors/brands/gitlab
- **Google** — text #1f1f1f (Δ 1.58) — https://brandsweets.com/colors/brands/google-com
- **HubSpot** — text #1f1f1f (Δ 1.58) — https://brandsweets.com/colors/brands/hubspot-com
- **Revolut** — text #1f1f1f (Δ 1.58) — https://brandsweets.com/colors/brands/revolut-com
- **Figma** — text #1e1e1e (Δ 1.592) — https://brandsweets.com/colors/brands/figma
- **Bumble** — primary #202020 (Δ 1.678) — https://brandsweets.com/colors/brands/bumble-com
- **Bumble** — text #202020 (Δ 1.678) — https://brandsweets.com/colors/brands/bumble-com
- **ClickUp** — text #202020 (Δ 1.678) — https://brandsweets.com/colors/brands/clickup-com
- **Lamborghini** — primary #202020 (Δ 1.678) — https://brandsweets.com/colors/brands/lamborghini-com
- **Lamborghini** — text #202020 (Δ 1.678) — https://brandsweets.com/colors/brands/lamborghini-com
- **Wikipedia** — primary #202122 (Δ 1.727) — https://brandsweets.com/colors/brands/wikipedia-org
- **Wikipedia** — text #202122 (Δ 1.727) — https://brandsweets.com/colors/brands/wikipedia-org
- **Brave** — primary #1c1c1d (Δ 1.757) — https://brandsweets.com/colors/brands/brave-com
- **Brave** — text #1c1c1d (Δ 1.757) — https://brandsweets.com/colors/brands/brave-com
- **NFL** — accent #172029 (Δ 1.773) — https://brandsweets.com/colors/brands/nfl-com
- **Cohere** — text #212121 (Δ 1.869) — https://brandsweets.com/colors/brands/cohere-com
- **Postman** — text #212121 (Δ 1.869) — https://brandsweets.com/colors/brands/postman-com
- **Rolex** — text #212121 (Δ 1.869) — https://brandsweets.com/colors/brands/rolex-com
- **SoFi** — primary #212121 (Δ 1.869) — https://brandsweets.com/colors/brands/sofi-com
- **SoFi** — text #212121 (Δ 1.869) — https://brandsweets.com/colors/brands/sofi-com
- **Box** — text #151f26 (Δ 1.942) — https://brandsweets.com/colors/brands/box-com

## Curated palettes containing it

- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful
- **Learning App** (playful, vivid, friendly) — #58cc02, #1cb0f6, #ff9600, #ffffff, #1c1c1c — Green, blue and orange at full saturation: the gamified-learning look, where every color is a reward. — tool: https://brandsweets.com/palettes/new/58cc02-1cb0f6-ff9600-ffffff-1c1c1c — collection: https://brandsweets.com/palettes/playful
- **Playground** (bold, playful, warm) — #ff8c00, #3b82f6, #22c55e, #fff8e7, #1d1d1d — Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids. — tool: https://brandsweets.com/palettes/new/ff8c00-3b82f6-22c55e-fff8e7-1d1d1d — collection: https://brandsweets.com/palettes/bold
- **Pastel Pop** (pastel, playful, vivid, light) — #ff9fb2, #9ad0ec, #ffe08a, #ffffff, #1f1f2e — Pastels pushed to the saturated end — pink, sky and lemon — for brands that want soft AND loud. — tool: https://brandsweets.com/palettes/new/ff9fb2-9ad0ec-ffe08a-ffffff-1f1f2e — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/201d25-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#201d25" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.