# #201cfd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#201cfd`
- RGB: rgb(32, 28, 253)
- HSL: hsl(241, 98%, 55%)
- OKLCH: oklch(0.468 0.299 267.1)
- Relative luminance: 0.0823
- Nearest named color: Bluebonnet (#1c1cf0, Δ 2.138) — https://brandsweets.com/colors/bluebonnet
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/201cfd

## Tints & shades

- Tints (toward white): #3330fd, #4c49fd, #605dfd, #7472fe, #8d8bfe, #a19ffe, #b5b3fe, #c8c7fe, #e1e1ff, #f5f5ff
- Shades (toward black): #0703fc, #0602e3, #0502ca, #0502b1, #040297, #030179, #030160, #020147, #01002d, #010014

## Harmonies

- Complementary: #f9fd1c
- Analogous: #1c89fd, #901cfd
- Triadic: #fd201c, #1cfd20
- Split-complementary: #fd901c, #89fd1c
- Tetradic: #fd1c89, #f9fd1c, #1cfd90

## Colors that go with #201cfd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #201cfd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #201cfd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #201cfd: 10 real palettes, including CVS's brand system and Procter & Gamble's brand system, as the accent. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #201cfd: 4 real palettes, including Qualcomm's brand system and Canva's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #201cfd: 6 real palettes, including Activision's brand system and Pixar's brand system, as the supporting colour. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #201cfd: 7 real palettes, including Unity's brand system and Cargo's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #201cfd in 5 real palettes, including Unity's brand system and Spotify's brand system, as the accent. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #201cfd, as the lead colour. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.94:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.65:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6562fd (4.72:1); AA: background → #c4c4c4 (4.55:1); AAA: text → #8d8bfe (7.26:1); AAA: background → #f2f2f2 (7.09:1)

## Brands using this color

- **Warp** — secondary #2a1eff (Δ 1.1) — https://brandsweets.com/colors/brands/warp-dev
- **EA** — secondary #2b00ff (Δ 1.342) — https://brandsweets.com/colors/brands/ea-com
- **native Cybersecurity** — accent #0024ff (Δ 1.541) — https://brandsweets.com/colors/brands/crowdstrike-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/201cfd-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#201cfd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.