# #201b28

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#201b28`
- RGB: rgb(32, 27, 40)
- HSL: hsl(263, 19%, 13%)
- OKLCH: oklch(0.234 0.026 302.1)
- Relative luminance: 0.0124
- Nearest named color: Night Demons (#201b20, Δ 1.582) — https://brandsweets.com/colors/night-demons
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/201b28

## Tints & shades

- Tints (toward white): #362d43, #493e5b, #5f5176, #73618f, #8a79a4, #9f92b5, #b7adc7, #ccc5d8, #e4e1ea, #faf9fb
- Shades (toward black): #1d1924, #1b1721, #18151e, #16131b, #16131b, #131118, #110e15, #0f0c12, #0c0a0f, #0a080c

## Harmonies

- Complementary: #23271b
- Analogous: #1b1c27, #261b27
- Triadic: #27201b, #1b2720
- Split-complementary: #27261b, #1c271b
- Tetradic: #271b1c, #23271b, #1b2726

## Colors that go with #201b28

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #201b28 without the hard edge of pure #000. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Asana (https://brandsweets.com/colors/brands/asana-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #201b28 in 18 real palettes, including Google's brand system and Wikipedia's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Warp's brand system and Bumble's brand system put Blue beside #201b28, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Bumble (https://brandsweets.com/colors/brands/bumble-com), Signal (https://brandsweets.com/colors/brands/signal-org), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #201b28 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Graphite Mono and Estate put Blush Pink beside #201b28, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Typewriter put Brown beside #201b28, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Qatar Airways's brand system and Candlelight put Burgundy beside #201b28, as the accent. Seen in: Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #201b28 in 6 real palettes, including Coffee Bar and Kiln, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.82:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7f6d9c (4.57:1); AA: background → #858585 (4.56:1); AAA: text → #9f92b5 (7.25:1); AAA: background → #a8a8a8 (7.07:1)

## Brands using this color

- **Formula 1** — text #1c1c25 (Δ 1.094) — https://brandsweets.com/colors/brands/formula1-com
- **Pinterest** — text #211922 (Δ 1.176) — https://brandsweets.com/colors/brands/pinterest-com
- **Allbirds** — primary #241c24 (Δ 1.247) — https://brandsweets.com/colors/brands/allbirds-com
- **Airtable** — accent #181d26 (Δ 1.694) — https://brandsweets.com/colors/brands/airtable-com
- **Audi** — secondary #181d25 (Δ 1.791) — https://brandsweets.com/colors/brands/audi-com

## Curated palettes containing it

- **Pastel Pop** (pastel, playful, vivid, light) — #ff9fb2, #9ad0ec, #ffe08a, #ffffff, #1f1f2e — Pastels pushed to the saturated end — pink, sky and lemon — for brands that want soft AND loud. — tool: https://brandsweets.com/palettes/new/ff9fb2-9ad0ec-ffe08a-ffffff-1f1f2e — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/201b28-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#201b28" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.