# #201924

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#201924`
- RGB: rgb(32, 25, 36)
- HSL: hsl(278, 18%, 12%)
- OKLCH: oklch(0.227 0.023 313.1)
- Relative luminance: 0.0113
- Nearest named color: Night Demons (#201b20, Δ 1.223) — https://brandsweets.com/colors/night-demons
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/201924

## Tints & shades

- Tints (toward white): #382c3f, #4d3d57, #664f72, #7b608a, #9278a1, #a893b4, #bbabc4, #d1c6d7, #e4dee8, #faf9fb
- Shades (toward black): #1d1721, #1b151e, #1b151e, #18131b, #151118, #130f15, #100d12, #100d12, #0d0a0f, #0b080c

## Harmonies

- Complementary: #1d2419
- Analogous: #1b1924, #241923
- Triadic: #242019, #192420
- Split-complementary: #232419, #19241b
- Tetradic: #241b19, #1d2419, #192324

## Colors that go with #201924

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #201924 without the hard edge of pure #000. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Asana (https://brandsweets.com/colors/brands/asana-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #201924 in 18 real palettes, including Warner Bros.'s brand system and Google's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Warp's brand system and Signal's brand system put Blue beside #201924, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Signal (https://brandsweets.com/colors/brands/signal-org), CVS (https://brandsweets.com/colors/brands/cvs-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #201924 in 10 real palettes, including Yahoo's brand system and ClickUp's brand system, as the supporting colour. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Graphite Mono and Estate put Blush Pink beside #201924, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and State Farm's brand system put Brown beside #201924, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Qatar Airways's brand system and Mailchimp's brand system put Burgundy beside #201924, as the accent. Seen in: Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #201924 in 6 real palettes, including Coffee Bar and Kiln, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #886c99 (4.65:1); AA: background → #858585 (4.64:1); AAA: text → #a590b2 (7.23:1); AAA: background → #a6a6a6 (7.04:1)

## Brands using this color

- **Pinterest** — text #211922 (Δ 0.439) — https://brandsweets.com/colors/brands/pinterest-com
- **Formula 1** — text #1c1c25 (Δ 1.206) — https://brandsweets.com/colors/brands/formula1-com
- **Allbirds** — primary #241c24 (Δ 1.405) — https://brandsweets.com/colors/brands/allbirds-com
- **Qatar Airways** — secondary #181825 (Δ 1.674) — https://brandsweets.com/colors/brands/qatarairways-com
- **Airtable** — accent #181d26 (Δ 1.887) — https://brandsweets.com/colors/brands/airtable-com
- **Audi** — secondary #181d25 (Δ 1.916) — https://brandsweets.com/colors/brands/audi-com
- **Warp** — text #1a1522 (Δ 1.951) — https://brandsweets.com/colors/brands/warp-dev

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/201924-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#201924" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.