# #1f1f29

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1f1f29`
- RGB: rgb(31, 31, 41)
- HSL: hsl(240, 14%, 14%)
- OKLCH: oklch(0.244 0.019 284.9)
- Relative luminance: 0.0143
- Nearest named color: Night Demons (#201b20, Δ 1.87) — https://brandsweets.com/colors/night-demons
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/1f1f29

## Tints & shades

- Tints (toward white): #303040, #44445a, #565671, #69698c, #7f7f9f, #9696b0, #b1b1c4, #c8c8d5, #e2e2e9, #f9f9fb
- Shades (toward black): #1d1d26, #1a1a23, #181820, #16161d, #14141a, #121217, #0f0f14, #0d0d11, #0b0b0f, #09090c

## Harmonies

- Complementary: #29291f
- Analogous: #1f2429, #241f29
- Triadic: #291f1f, #1f291f
- Split-complementary: #29241f, #24291f
- Tetradic: #291f24, #29291f, #1f2924

## Colors that go with #1f1f29

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #1f1f29 without the hard edge of pure #000. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #1f1f29 in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Bumble's brand system and Rolex's brand system put Blue beside #1f1f29, as the supporting colour. Seen in: Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Signal (https://brandsweets.com/colors/brands/signal-org), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #1f1f29 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Graphite Mono and Estate put Blush Pink beside #1f1f29, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Typewriter put Brown beside #1f1f29, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Qatar Airways's brand system and Mailchimp's brand system put Burgundy beside #1f1f29, as the accent. Seen in: Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #1f1f29 in 6 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.33:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #737396 (4.62:1); AA: background → #878787 (4.54:1); AAA: text → #9393ae (7.03:1); AAA: background → #ababab (7.11:1)

## Brands using this color

- **Qatar Airways** — primary #1f212b (Δ 0.702) — https://brandsweets.com/colors/brands/qatarairways-com
- **Qatar Airways** — text #1f212b (Δ 0.702) — https://brandsweets.com/colors/brands/qatarairways-com
- **Formula 1** — text #1c1c25 (Δ 1.336) — https://brandsweets.com/colors/brands/formula1-com
- **NFL** — accent #172029 (Δ 1.373) — https://brandsweets.com/colors/brands/nfl-com
- **Allbirds** — primary #241c24 (Δ 1.415) — https://brandsweets.com/colors/brands/allbirds-com
- **AT&T** — primary #1d2329 (Δ 1.443) — https://brandsweets.com/colors/brands/att-com
- **AT&T** — text #1d2329 (Δ 1.443) — https://brandsweets.com/colors/brands/att-com
- **GitHub** — text #1f2328 (Δ 1.512) — https://brandsweets.com/colors/brands/github
- **Airtable** — accent #181d26 (Δ 1.586) — https://brandsweets.com/colors/brands/airtable-com
- **WhatsApp** — primary #1c1e21 (Δ 1.654) — https://brandsweets.com/colors/brands/whatsapp-com
- **WhatsApp** — text #1c1e21 (Δ 1.654) — https://brandsweets.com/colors/brands/whatsapp-com
- **Audi** — secondary #181d25 (Δ 1.657) — https://brandsweets.com/colors/brands/audi-com
- **Wikipedia** — primary #202122 (Δ 1.739) — https://brandsweets.com/colors/brands/wikipedia-org
- **Wikipedia** — text #202122 (Δ 1.739) — https://brandsweets.com/colors/brands/wikipedia-org
- **Nokia** — text #1d1e20 (Δ 1.765) — https://brandsweets.com/colors/brands/nokia-com
- **Box** — text #151f26 (Δ 1.854) — https://brandsweets.com/colors/brands/box-com
- **Apple** — primary #221e1f (Δ 1.884) — https://brandsweets.com/colors/brands/apple-com
- **Bumble** — primary #202020 (Δ 1.894) — https://brandsweets.com/colors/brands/bumble-com
- **Bumble** — text #202020 (Δ 1.894) — https://brandsweets.com/colors/brands/bumble-com
- **ClickUp** — text #202020 (Δ 1.894) — https://brandsweets.com/colors/brands/clickup-com
- **Lamborghini** — primary #202020 (Δ 1.894) — https://brandsweets.com/colors/brands/lamborghini-com
- **Lamborghini** — text #202020 (Δ 1.894) — https://brandsweets.com/colors/brands/lamborghini-com
- **Cohere** — text #212121 (Δ 1.935) — https://brandsweets.com/colors/brands/cohere-com
- **Postman** — text #212121 (Δ 1.935) — https://brandsweets.com/colors/brands/postman-com
- **Rolex** — text #212121 (Δ 1.935) — https://brandsweets.com/colors/brands/rolex-com
- **SoFi** — primary #212121 (Δ 1.935) — https://brandsweets.com/colors/brands/sofi-com
- **SoFi** — text #212121 (Δ 1.935) — https://brandsweets.com/colors/brands/sofi-com
- **GitLab** — text #1f1f1f (Δ 1.947) — https://brandsweets.com/colors/brands/gitlab
- **Google** — text #1f1f1f (Δ 1.947) — https://brandsweets.com/colors/brands/google-com
- **HubSpot** — text #1f1f1f (Δ 1.947) — https://brandsweets.com/colors/brands/hubspot-com
- **Revolut** — text #1f1f1f (Δ 1.947) — https://brandsweets.com/colors/brands/revolut-com

## Curated palettes containing it

- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful
- **Alpine** (cool, clean, light) — #1f6f8b, #7fa2b6, #e76f51, #f5f8fa, #15222e — Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle. — tool: https://brandsweets.com/palettes/new/1f6f8b-7fa2b6-e76f51-f5f8fa-15222e — collection: https://brandsweets.com/palettes/cool
- **Dusk** (cool, muted, elegant) — #4b5d8a, #8b97b3, #c07a4e, #eef0f4, #1f2430 — Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals. — tool: https://brandsweets.com/palettes/new/4b5d8a-8b97b3-c07a4e-eef0f4-1f2430 — collection: https://brandsweets.com/palettes/cool
- **Pastel Pop** (pastel, playful, vivid, light) — #ff9fb2, #9ad0ec, #ffe08a, #ffffff, #1f1f2e — Pastels pushed to the saturated end — pink, sky and lemon — for brands that want soft AND loud. — tool: https://brandsweets.com/palettes/new/ff9fb2-9ad0ec-ffe08a-ffffff-1f1f2e — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1f1f29-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1f1f29" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.