# #1e699f

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1e699f`
- RGB: rgb(30, 105, 159)
- HSL: hsl(205, 68%, 37%)
- OKLCH: oklch(0.503 0.111 245)
- Relative luminance: 0.1288
- Nearest named color: Chill of the Night (#256d8d, Δ 3.447) — https://brandsweets.com/colors/chill-of-the-night
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1e699f

## Tints & shades

- Tints (toward white): #237ab8, #288bd2, #3e99da, #58a7df, #76b7e5, #90c4ea, #a9d2ef, #c3dff4, #ddedf8, #f6fafd
- Shades (toward black): #1c6192, #185581, #164d74, #144467, #113c5a, #0e3049, #0b283c, #091f2f, #06141e, #030b11

## Harmonies

- Complementary: #9f541e
- Analogous: #1e9f94, #1e299f
- Triadic: #9f1e69, #699f1e
- Split-complementary: #9f1e29, #9f941e
- Tetradic: #941e9f, #9f541e, #299f1e

## Colors that go with #1e699f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1e699f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #1e699f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Motorola (https://brandsweets.com/colors/brands/motorola-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #1e699f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #1e699f in 8 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #1e699f, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1e699f: 6 real palettes, including Fintech Trust and Glacier, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1e699f: 4 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #1e699f in 17 real palettes, including McDonald's's brand system and Wendy's's brand system, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Costco (https://brandsweets.com/colors/brands/costco-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1a5b89 (7.24:1)
- On black (#000000): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #237ab8 (4.55:1); AA: background → #e3e3e3 (4.58:1); AAA: text → #439cdb (7.02:1)

## Brands using this color

- **Slack** — primary #1264a3 (Δ 1.882) — https://brandsweets.com/colors/brands/slack-com
- **Slack** — accent #1264a3 (Δ 1.882) — https://brandsweets.com/colors/brands/slack-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1e699f-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1e699f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.