# #1e1e29

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1e1e29`
- RGB: rgb(30, 30, 41)
- HSL: hsl(240, 15%, 14%)
- OKLCH: oklch(0.24 0.021 284.7)
- Relative luminance: 0.0136
- Nearest named color: Night Demons (#201b20, Δ 1.747) — https://brandsweets.com/colors/night-demons
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/1e1e29

## Tints & shades

- Tints (toward white): #303041, #43435b, #555572, #68688d, #7e7ea0, #9595b1, #b0b0c4, #c7c7d6, #e2e2e9, #f9f9fb
- Shades (toward black): #1c1c26, #1a1a23, #181820, #16161d, #14141a, #111117, #0f0f15, #0d0d12, #0b0b0f, #09090c

## Harmonies

- Complementary: #29291e
- Analogous: #1e2429, #241e29
- Triadic: #291e1e, #1e291e
- Split-complementary: #29241e, #24291e
- Tetradic: #291e24, #29291e, #1e2924

## Colors that go with #1e1e29

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #1e1e29 without the hard edge of pure #000. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Asana (https://brandsweets.com/colors/brands/asana-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #1e1e29 in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Bumble's brand system and Rolex's brand system put Blue beside #1e1e29, as the supporting colour. Seen in: Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Signal (https://brandsweets.com/colors/brands/signal-org), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #1e1e29 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Graphite Mono and Estate put Blush Pink beside #1e1e29, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Typewriter put Brown beside #1e1e29, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Qatar Airways's brand system and Mailchimp's brand system put Burgundy beside #1e1e29, as the accent. Seen in: Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #1e1e29 in 6 real palettes, including Kiln and Coffee Bar, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #727297 (4.57:1); AA: background → #878787 (4.59:1); AAA: text → #9595b1 (7.21:1); AAA: background → #ababab (7.18:1)

## Brands using this color

- **Formula 1** — text #1c1c25 (Δ 1.022) — https://brandsweets.com/colors/brands/formula1-com
- **Qatar Airways** — primary #1f212b (Δ 1.067) — https://brandsweets.com/colors/brands/qatarairways-com
- **Qatar Airways** — text #1f212b (Δ 1.067) — https://brandsweets.com/colors/brands/qatarairways-com
- **Airtable** — accent #181d26 (Δ 1.304) — https://brandsweets.com/colors/brands/airtable-com
- **NFL** — accent #172029 (Δ 1.322) — https://brandsweets.com/colors/brands/nfl-com
- **Audi** — secondary #181d25 (Δ 1.403) — https://brandsweets.com/colors/brands/audi-com
- **Allbirds** — primary #241c24 (Δ 1.43) — https://brandsweets.com/colors/brands/allbirds-com
- **WhatsApp** — primary #1c1e21 (Δ 1.648) — https://brandsweets.com/colors/brands/whatsapp-com
- **WhatsApp** — text #1c1e21 (Δ 1.648) — https://brandsweets.com/colors/brands/whatsapp-com
- **Box** — text #151f26 (Δ 1.731) — https://brandsweets.com/colors/brands/box-com
- **AT&T** — primary #1d2329 (Δ 1.791) — https://brandsweets.com/colors/brands/att-com
- **AT&T** — text #1d2329 (Δ 1.791) — https://brandsweets.com/colors/brands/att-com
- **Nokia** — text #1d1e20 (Δ 1.794) — https://brandsweets.com/colors/brands/nokia-com
- **Pinterest** — text #211922 (Δ 1.884) — https://brandsweets.com/colors/brands/pinterest-com
- **GitHub** — text #1f2328 (Δ 1.897) — https://brandsweets.com/colors/brands/github

## Curated palettes containing it

- **Alpine** (cool, clean, light) — #1f6f8b, #7fa2b6, #e76f51, #f5f8fa, #15222e — Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle. — tool: https://brandsweets.com/palettes/new/1f6f8b-7fa2b6-e76f51-f5f8fa-15222e — collection: https://brandsweets.com/palettes/cool
- **Pastel Pop** (pastel, playful, vivid, light) — #ff9fb2, #9ad0ec, #ffe08a, #ffffff, #1f1f2e — Pastels pushed to the saturated end — pink, sky and lemon — for brands that want soft AND loud. — tool: https://brandsweets.com/palettes/new/ff9fb2-9ad0ec-ffe08a-ffffff-1f1f2e — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1e1e29-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1e1e29" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.