# #1daab4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1daab4`
- RGB: rgb(29, 170, 180)
- HSL: hsl(184, 72%, 41%)
- OKLCH: oklch(0.674 0.11 202.6)
- Relative luminance: 0.3231
- Nearest named color: lightseagreen (#20b2aa, Δ 3.184) — https://brandsweets.com/colors/lightseagreen
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1daab4

## Tints & shades

- Tints (toward white): #22c3ce, #2cd1dd, #47d7e1, #61dce5, #7be2ea, #91e7ed, #acedf1, #c6f3f6, #dcf7f9, #f6fdfe
- Shades (toward black): #1a99a2, #188d95, #157c84, #136c72, #105f65, #0e4f53, #0b3e42, #082e30, #062123, #031112

## Harmonies

- Complementary: #b4271d
- Analogous: #1db473, #1d5fb4
- Triadic: #b41daa, #aab41d
- Split-complementary: #b41d5f, #b4731d
- Tetradic: #731db4, #b4271d, #5fb41d

## Colors that go with #1daab4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1daab4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: complementary] — Tomato sits directly opposite #1daab4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/tomato
- **Denim** #1560bd [pool] — Designers have shipped Denim with #1daab4: 6 real palettes, including Peacock and Gopro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1daab4: 5 real palettes, including Unity's brand system and Figma's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Figma (https://brandsweets.com/colors/brands/figma), Patreon (https://brandsweets.com/colors/brands/patreon-com), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Ford's brand system and Confluent's brand system put Midnight Blue beside #1daab4, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), SoFi (https://brandsweets.com/colors/brands/sofi-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Gopro's brand system and Mint Modern put Orange beside #1daab4, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #1daab4 in 4 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #1daab4 in 4 real palettes, including Coastal and Dusty Blue, as the supporting colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Still Water (https://brandsweets.com/palettes/cool#still-water), Max (https://brandsweets.com/colors/brands/max-com). — https://brandsweets.com/colors/skyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #168088 (4.69:1); AA: background → #303030 (4.69:1); AAA: text → #105f65 (7.38:1); AAA: background → #0a0a0a (7.03:1)
- On black (#000000): 7.46:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Ford** — secondary #00a5b5 (Δ 1.713) — https://brandsweets.com/colors/brands/ford-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1daab4-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1daab4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.