# #1da55a

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1da55a`
- RGB: rgb(29, 165, 90)
- HSL: hsl(147, 70%, 38%)
- OKLCH: oklch(0.636 0.157 152.7)
- Relative luminance: 0.2791
- Nearest named color: Jade (#00a86b, Δ 2.007) — https://brandsweets.com/colors/jade
- Moods: vivid
- Page: https://brandsweets.com/colors/1da55a

## Tints & shades

- Tints (toward white): #22bf68, #26d977, #40dd87, #5ae297, #74e7a8, #8eebb8, #a8f0c8, #c2f4d9, #dcf9e9, #f6fdfa
- Shades (toward black): #1b9853, #18864a, #157942, #126839, #105b32, #0e4e2b, #0b3d21, #08301a, #051e11, #031109

## Harmonies

- Complementary: #a51d68
- Analogous: #24a51d, #1da59e
- Triadic: #5a1da5, #a55a1d
- Split-complementary: #9e1da5, #a51d24
- Tetradic: #1d24a5, #a51d68, #a59e1d

## Colors that go with #1da55a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1da55a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #1da55a, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #1da55a in 5 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #1da55a: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #1da55a, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #1da55a in 6 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #1da55a in 11 real palettes, including Undergrowth and Obsidian's brand system, as the surface under it. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Chime (https://brandsweets.com/colors/brands/chime-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #1da55a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #18864a (4.62:1); AA: background → #292929 (4.56:1); AAA: text → #126437 (7.23:1)
- On black (#000000): 6.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1fad5f (7.2:1)

## Brands using this color

- **Olympics** — accent #00a651 (Δ 1.416) — https://brandsweets.com/colors/brands/olympics-com
- **Heineken** — primary #00a650 (Δ 1.523) — https://brandsweets.com/colors/brands/heineken-com

## Curated palettes containing it

- **Console Light** (technical, clean, light) — #2563eb, #52525b, #16a34a, #fafafa, #18181b — A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else. — tool: https://brandsweets.com/palettes/new/2563eb-52525b-16a34a-fafafa-18181b — collection: https://brandsweets.com/palettes/technical
- **Telehealth** (modern, cool, friendly) — #2563eb, #93c5fd, #16a34a, #ffffff, #14213d — Friendly blue with a soft tint and a green all-clear — approachable care with a tech backbone. — tool: https://brandsweets.com/palettes/new/2563eb-93c5fd-16a34a-ffffff-14213d — collection: https://brandsweets.com/palettes/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1da55a-a2beb2-d059d4-1f2d2c-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1da55a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.