# #1d98f7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1d98f7`
- RGB: rgb(29, 152, 247)
- HSL: hsl(206, 93%, 54%)
- OKLCH: oklch(0.664 0.172 248.7)
- Relative luminance: 0.2943
- Nearest named color: Fresh Blue of Bel Air (#069af3, Δ 0.972) — https://brandsweets.com/colors/fresh-blue-of-bel-air
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1d98f7

## Tints & shades

- Tints (toward white): #30a1f8, #49acf8, #5db5f9, #75c0fa, #89c9fb, #9dd2fb, #b5ddfc, #c9e6fd, #e1f2fe, #f5fbff
- Shades (toward black): #098cf1, #087ed9, #0770c0, #0661a7, #05538f, #044576, #03365e, #022845, #021a2c, #010b14

## Harmonies

- Complementary: #f77b1d
- Analogous: #1df7e8, #1d2bf7
- Triadic: #f71d98, #98f71d
- Split-complementary: #f71d2b, #f7e81d
- Tetradic: #e81df7, #f77b1d, #2bf71d

## Colors that go with #1d98f7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1d98f7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: split] — Orange Red is a split-complement of #1d98f7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Replit (https://brandsweets.com/colors/brands/replit), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/orangered
- **Bronze** #cd7f32 [harmony, pool: complementary] — Bronze sits directly opposite #1d98f7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/bronze
- **Amber** #ffbf00 [pool] — Amber is paired with #1d98f7 in 10 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Unity's brand system and Readymag's brand system put Blue beside #1d98f7, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #1d98f7 in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1d98f7: 7 real palettes, including Figma's brand system and Venmo's brand system. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #1d98f7: 12 real palettes, including Apple's brand system and Venmo's brand system, as the accent. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0778cf (4.57:1); AA: background → #2b2b2b (4.64:1); AAA: text → #065999 (7.25:1)
- On black (#000000): 6.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #229af7 (7.03:1)

## Brands using this color

- **Figma** — accent #0d99ff (Δ 1.181) — https://brandsweets.com/colors/brands/figma
- **Miro** — accent #0099ff (Δ 1.219) — https://brandsweets.com/colors/brands/miro-com
- **AMD** — secondary #2899ff (Δ 1.313) — https://brandsweets.com/colors/brands/amd-com
- **Apple** — secondary #2997ff (Δ 1.37) — https://brandsweets.com/colors/brands/apple-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1d98f7-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1d98f7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.