# #1d7fe7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1d7fe7`
- RGB: rgb(29, 127, 231)
- HSL: hsl(211, 81%, 51%)
- OKLCH: oklch(0.599 0.179 254.5)
- Relative luminance: 0.2121
- Nearest named color: Azure (#007fff, Δ 3.621) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1d7fe7

## Tints & shades

- Tints (toward white): #348cea, #4696ec, #5da3ee, #75b0f0, #8cbef3, #9ec8f5, #b5d5f7, #cce2fa, #dfedfc, #f6fafe
- Shades (toward black): #1672d4, #1468c2, #125cab, #104f94, #0e4581, #0b396a, #092d53, #06203c, #04162a, #020a12

## Harmonies

- Complementary: #e7851d
- Analogous: #1de4e7, #201de7
- Triadic: #e71d7f, #7fe71d
- Split-complementary: #e7201d, #e4e71d
- Tetradic: #e71de4, #e7851d, #1de720

## Colors that go with #1d7fe7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1d7fe7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1d7fe7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #1d7fe7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #1d7fe7 in 12 real palettes, including Google's brand system and Walmart's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Readymag's brand system and Cargo's brand system put Blue beside #1d7fe7, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1d7fe7: 10 real palettes, including Carrefour's brand system and Intel's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1d7fe7: 9 real palettes, including Patreon's brand system and Venmo's brand system, as the supporting colour. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #1d7fe7: 18 real palettes, including Motorola's brand system and Guinness's brand system, as the accent. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1775d9 (4.58:1); AA: background → #141414 (4.6:1); AAA: text → #1157a2 (7.22:1)
- On black (#000000): 5.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4b99ec (7.07:1)

## Brands using this color

- **Readymag** — primary #1484eb (Δ 1.341) — https://brandsweets.com/colors/brands/readymag-com
- **Notion** — accent #2383e2 (Δ 1.45) — https://brandsweets.com/colors/brands/notion
- **Star Wars** — secondary #1786eb (Δ 1.843) — https://brandsweets.com/colors/brands/starwars-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1d7fe7-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1d7fe7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.