# #1d75cd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1d75cd`
- RGB: rgb(29, 117, 205)
- HSL: hsl(210, 75%, 46%)
- OKLCH: oklch(0.56 0.157 253)
- Relative luminance: 0.1739
- Nearest named color: Campanula (#3473b7, Δ 3.492) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1d75cd

## Tints & shades

- Tints (toward white): #2482e0, #3b8fe3, #559ee7, #6cabea, #82b8ed, #98c4f0, #afd1f4, #c9e0f7, #e0edfb, #f6fafe
- Shades (toward black): #1b6bbb, #1861aa, #155493, #124a81, #104070, #0d365e, #0b2b4c, #081f36, #051424, #030a12

## Harmonies

- Complementary: #cd751d
- Analogous: #1dcdcd, #1d1dcd
- Triadic: #cd1d75, #75cd1d
- Split-complementary: #cd1d1d, #cdcd1d
- Tetradic: #cd1dcd, #cd751d, #1dcd1d

## Colors that go with #1d75cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1d75cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1d75cd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #1d75cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #1d75cd in 11 real palettes, including Walmart's brand system and Wired's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Readymag's brand system and Pixar's brand system put Blue beside #1d75cd, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1d75cd: 13 real palettes, including Intel's brand system and General Mills's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1d75cd: 6 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1d75cd: 8 real palettes, including Astro's brand system and Venmo's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #16599c (7.14:1)
- On black (#000000): 4.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1e78d2 (4.67:1); AA: background → #fcfcfc (4.57:1); AAA: text → #4c99e6 (7.01:1)

## Brands using this color

- **Dell** — accent #0672cb (Δ 1.224) — https://brandsweets.com/colors/brands/dell-com
- **Xbox** — accent #0078d4 (Δ 1.313) — https://brandsweets.com/colors/brands/xbox-com
- **Subaru** — secondary #1971d4 (Δ 1.654) — https://brandsweets.com/colors/brands/subaru-com
- **Chevrolet** — secondary #0077d9 (Δ 1.892) — https://brandsweets.com/colors/brands/chevrolet-com
- **Astro** — primary #3178c6 (Δ 1.899) — https://brandsweets.com/colors/brands/astro-build
- **Skechers** — accent #1973c1 (Δ 1.916) — https://brandsweets.com/colors/brands/skechers-com
- **Intel** — secondary #0071c5 (Δ 1.933) — https://brandsweets.com/colors/brands/intel-com
- **Motorola** — secondary #0e77da (Δ 1.993) — https://brandsweets.com/colors/brands/motorola-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1d75cd-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1d75cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.