# #1d72fc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1d72fc`
- RGB: rgb(29, 114, 252)
- HSL: hsl(217, 97%, 55%)
- OKLCH: oklch(0.587 0.22 260.3)
- Relative luminance: 0.1932
- Nearest named color: Bluerocratic (#1f66ff, Δ 2.814) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1d72fc

## Tints & shades

- Tints (toward white): #317ffc, #4a8efc, #5e9bfd, #72a7fd, #8bb7fd, #a0c4fe, #b4d0fe, #c8ddfe, #e1ecff, #f5f9ff
- Shades (toward black): #0463fb, #0359e2, #034fc9, #0345b0, #023b97, #022f79, #01255f, #011c46, #01122d, #000814

## Harmonies

- Complementary: #fca61d
- Analogous: #1de2fc, #371dfc
- Triadic: #fc1d72, #72fc1d
- Split-complementary: #fc371d, #e2fc1d
- Tetradic: #fc1de2, #fca61d, #1dfc37

## Colors that go with #1d72fc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1d72fc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1d72fc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #1d72fc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #1d72fc in 8 real palettes, including Walmart's brand system and Google's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Google (https://brandsweets.com/colors/brands/google-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Penpot's brand system and EA's brand system put Blue beside #1d72fc, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), EA (https://brandsweets.com/colors/brands/ea-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1d72fc: 12 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1d72fc: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1d72fc: 8 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #136cfb (4.6:1); AA: background → #0d0d0d (4.5:1); AAA: text → #034fc9 (7.08:1)
- On black (#000000): 4.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5495fc (7.08:1)

## Brands using this color

- **Elastic** — accent #0d6efd (Δ 1.21) — https://brandsweets.com/colors/brands/elastic-co
- **Penpot** — accent #1677ff (Δ 1.23) — https://brandsweets.com/colors/brands/penpot-app
- **Confluent** — secondary #0079ff (Δ 1.689) — https://brandsweets.com/colors/brands/confluent-io
- **EA** — accent #0070f3 (Δ 1.74) — https://brandsweets.com/colors/brands/ea-com
- **Vercel** — accent #0070f3 (Δ 1.74) — https://brandsweets.com/colors/brands/vercel
- **Ubisoft** — accent #006ef5 (Δ 1.778) — https://brandsweets.com/colors/brands/ubisoft-com
- **MongoDB** — secondary #006cfa (Δ 1.845) — https://brandsweets.com/colors/brands/mongodb-com
- **Absolut** — secondary #007aff (Δ 1.911) — https://brandsweets.com/colors/brands/absolut-com
- **Abstract** — accent #007aff (Δ 1.911) — https://brandsweets.com/colors/brands/abstract-com
- **ASUS** — secondary #007aff (Δ 1.911) — https://brandsweets.com/colors/brands/asus-com
- **Cargo** — primary #007aff (Δ 1.911) — https://brandsweets.com/colors/brands/cargo-site
- **Databricks** — accent #007aff (Δ 1.911) — https://brandsweets.com/colors/brands/databricks-com
- **Liquid Death** — secondary #007aff (Δ 1.911) — https://brandsweets.com/colors/brands/liquiddeath-com
- **PostHog** — primary #007aff (Δ 1.911) — https://brandsweets.com/colors/brands/posthog-com
- **Samsung** — secondary #007aff (Δ 1.911) — https://brandsweets.com/colors/brands/samsung-com
- **BBC** — secondary #0071f1 (Δ 1.927) — https://brandsweets.com/colors/brands/bbc-com
- **Webflow** — primary #146cf4 (Δ 1.975) — https://brandsweets.com/colors/brands/webflow-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1d72fc-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1d72fc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.