# #1d69e2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1d69e2`
- RGB: rgb(29, 105, 226)
- HSL: hsl(217, 77%, 50%)
- OKLCH: oklch(0.549 0.198 260)
- Relative luminance: 0.1586
- Nearest named color: Bluetiful (#3c69e7, Δ 2.327) — https://brandsweets.com/colors/bluetiful
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1d69e2

## Tints & shades

- Tints (toward white): #3478e5, #4a87e8, #5d93ea, #73a2ed, #8ab1f0, #a0c0f3, #b7cff6, #c9dbf8, #dfeafb, #f6f9fe
- Shades (toward black): #1a5ecb, #1856b9, #154ba2, #134390, #10387a, #0d2e63, #0b2651, #081b3b, #051329, #020812

## Harmonies

- Complementary: #e2961d
- Analogous: #1dcbe2, #341de2
- Triadic: #e21d69, #69e21d
- Split-complementary: #e2341d, #cbe21d
- Tetradic: #e21dcb, #e2961d, #1de234

## Colors that go with #1d69e2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1d69e2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1d69e2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Chase (https://brandsweets.com/colors/brands/chase-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #1d69e2 in 10 real palettes, including NBA's brand system and Walmart's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including BBC's brand system and EA's brand system put Blue beside #1d69e2, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1d69e2: 14 real palettes, including Carrefour's brand system and Nokia's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1d69e2: 6 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1d69e2: 7 real palettes, including Elastic's brand system and Astro's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1d69e2: 8 real palettes, including ASUS's brand system and HashiCorp's brand system, as the supporting colour. Seen in: ASUS (https://brandsweets.com/colors/brands/asus-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.03:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1754b5 (7.07:1)
- On black (#000000): 4.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2b72e3 (4.62:1); AA: background → #f5f5f5 (4.62:1); AAA: text → #6196ea (7.06:1)

## Brands using this color

- **ASUS** — accent #006ce1 (Δ 1.004) — https://brandsweets.com/colors/brands/asus-com
- **Loom** — primary #1868db (Δ 1.146) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.146) — https://brandsweets.com/colors/brands/loom-com
- **Sephora** — secondary #136bea (Δ 1.287) — https://brandsweets.com/colors/brands/sephora-com
- **GitHub** — accent #0969da (Δ 1.455) — https://brandsweets.com/colors/brands/github
- **Carrefour** — secondary #0970e6 (Δ 1.765) — https://brandsweets.com/colors/brands/carrefour-com
- **Foot Locker** — accent #036ad8 (Δ 1.801) — https://brandsweets.com/colors/brands/footlocker-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1d69e2-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1d69e2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.