# #1d689a A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#1d689a` - RGB: rgb(29, 104, 154) - HSL: hsl(204, 68%, 36%) - OKLCH: oklch(0.497 0.107 243.1) - Relative luminance: 0.1249 - Nearest named color: Chill of the Night (#256d8d, Δ 2.942) — https://brandsweets.com/colors/chill-of-the-night - Moods: cool, vivid, technical, modern - Page: https://brandsweets.com/colors/1d689a ## Tints & shades - Tints (toward white): #227ab4, #278bce, #3e9cda, #58a9df, #72b6e4, #8bc4e9, #a5d1ee, #c3e0f4, #ddedf8, #f6fbfd - Shades (toward black): #1b608d, #185781, #154b6f, #134363, #103a56, #0e3149, #0b293c, #081d2b, #06141e, #030c11 ## Harmonies - Complementary: #9a4f1d - Analogous: #1d9a8e, #1d2a9a - Triadic: #9a1d68, #689a1d - Split-complementary: #9a1d2a, #9a8e1d - Tetradic: #8e1d9a, #9a4f1d, #2a9a1d ## Colors that go with #1d689a Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1d689a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal - **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #1d689a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), Stripe (https://brandsweets.com/colors/brands/stripe), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue - **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #1d689a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna - **Amber** #ffbf00 [pool] — Amber is paired with #1d689a in 8 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 4 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #1d689a, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1d689a: 7 real palettes, including Fintech Trust and Glacier, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt - **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1d689a: 4 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue - **Crimson** #dc143c [pool] — Crimson is paired with #1d689a in 18 real palettes, including McDonald's's brand system and Wendy's's brand system, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Costco (https://brandsweets.com/colors/brands/costco-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1a5d89 (7.07:1) - On black (#000000): 3.5:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #227ab4 (4.51:1); AA: background → #e0e0e0 (4.55:1); AAA: text → #439edb (7.15:1) ## Brands using this color - **The New York Times** — accent #326891 (Δ 1.954) — https://brandsweets.com/colors/brands/nytimes-com ## Curated palettes containing it - **Open House** (clean, cool, modern) — #2f6690, #8fa3b8, #e3a72f, #ffffff, #1b2a41 — Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established. — tool: https://brandsweets.com/palettes/new/2f6690-8fa3b8-e3a72f-ffffff-1b2a41 — collection: https://brandsweets.com/palettes/clean ## Fonts for this mood - technical: https://brandsweets.com/fonts/mood/technical - modern: https://brandsweets.com/fonts/mood/modern ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1d689a-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#1d689a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.