# #1d67c9

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1d67c9`
- RGB: rgb(29, 103, 201)
- HSL: hsl(214, 75%, 45%)
- OKLCH: oklch(0.526 0.168 257.5)
- Relative luminance: 0.1418
- Nearest named color: Denim (#1560bd, Δ 2.65) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1d67c9

## Tints & shades

- Tints (toward white): #2073df, #3b84e3, #5192e6, #67a0e9, #82b0ed, #98bef0, #afcdf4, #c5dbf7, #e0ebfb, #f6f9fe
- Shades (toward black): #1a5eb7, #1855a5, #154c93, #124381, #103970, #0d2e59, #0a2547, #081c36, #051224, #030912

## Harmonies

- Complementary: #c97e1d
- Analogous: #1dbdc9, #281dc9
- Triadic: #c91d67, #67c91d
- Split-complementary: #c9281d, #bdc91d
- Tetradic: #c91dbd, #c97e1d, #1dc928

## Colors that go with #1d67c9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1d67c9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1d67c9 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #1d67c9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #1d67c9 in 10 real palettes, including Wikipedia's brand system and NBA's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #1d67c9, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1d67c9: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1d67c9: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1d67c9: 8 real palettes, including Apple's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.47:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1857aa (7.04:1)
- On black (#000000): 3.84:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2073df (4.58:1); AA: background → #ebebeb (4.59:1); AAA: text → #5a97e7 (7.02:1)

## Brands using this color

- **Apple** — accent #0066cc (Δ 1.092) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 1.092) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 1.092) — https://brandsweets.com/colors/brands/unilever-com
- **Linkedin** — secondary #0a66c2 (Δ 1.397) — https://brandsweets.com/colors/brands/linkedin-com
- **Fitbit** — secondary #1967d2 (Δ 1.398) — https://brandsweets.com/colors/brands/fitbit-com
- **Wikipedia** — secondary #3366cc (Δ 1.555) — https://brandsweets.com/colors/brands/wikipedia-org
- **Postman** — accent #0265d2 (Δ 1.765) — https://brandsweets.com/colors/brands/postman-com
- **Pizza Hut** — accent #266dcc (Δ 1.817) — https://brandsweets.com/colors/brands/pizzahut-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1d67c9-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1d67c9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.