# #1d515d

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1d515d`
- RGB: rgb(29, 81, 93)
- HSL: hsl(191, 52%, 24%)
- OKLCH: oklch(0.406 0.058 215.7)
- Relative luminance: 0.0694
- Nearest named color: Raging Thunderstorm (#004f63, Δ 1.968) — https://brandsweets.com/colors/raging-thunderstorm
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/1d515d

## Tints & shades

- Tints (toward white): #266978, #308497, #389cb2, #4db0c7, #68bccf, #83c8d8, #a2d6e2, #bde2ea, #dcf0f4, #f7fcfd
- Shades (toward black): #1b4b55, #18444e, #163d46, #14363e, #112f36, #0f292f, #0c2227, #0a1b1f, #071417, #050e10

## Harmonies

- Complementary: #5d291d
- Analogous: #1d5d49, #1d325d
- Triadic: #5d1d51, #515d1d
- Split-complementary: #5d1d32, #5d491d
- Tetradic: #491d5d, #5d291d, #325d1d

## Colors that go with #1d515d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #1d515d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Marvel (https://brandsweets.com/colors/brands/marvel-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #1d515d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #1d515d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), N26 (https://brandsweets.com/colors/brands/n26-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #1d515d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/rust
- **Blue** #0000ff [pool] — 9 real palettes, including Jeep's brand system and Alaska Airlines's brand system put Blue beside #1d515d, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #1d515d: 4 real palettes, including Paper & Pine and Dusk, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #1d515d: 11 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #1d515d: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.8:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2f8193 (4.68:1); AA: background → #bababa (4.53:1); AAA: text → #3ba3ba (7.13:1); AAA: background → #e6e6e6 (7.05:1)

## Brands using this color

- **Gusto** — accent #00535c (Δ 1.487) — https://brandsweets.com/colors/brands/gusto-com
- **Codecademy** — secondary #2c4c5c (Δ 1.935) — https://brandsweets.com/colors/brands/codecademy-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1d515d-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1d515d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.