# #1d50bf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1d50bf`
- RGB: rgb(29, 80, 191)
- HSL: hsl(221, 74%, 43%)
- OKLCH: oklch(0.47 0.183 262.8)
- Relative luminance: 0.0976
- Nearest named color: Denim (#1560bd, Δ 4.078) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1d50bf

## Tints & shades

- Tints (toward white): #205bd9, #336ae1, #4e7de4, #648ee8, #7ea1ec, #95b1ef, #afc5f3, #c5d5f6, #e0e8fa, #f6f9fe
- Shades (toward black): #1a48ad, #17419b, #153a8a, #123278, #102d6a, #0d2559, #0b1e47, #081635, #050f23, #030712

## Harmonies

- Complementary: #bf8b1d
- Analogous: #1da1bf, #3a1dbf
- Triadic: #bf1d50, #50bf1d
- Split-complementary: #bf3a1d, #a1bf1d
- Tetradic: #bf1da1, #bf8b1d, #1dbf3a

## Colors that go with #1d50bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1d50bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #1d50bf's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Discover (https://brandsweets.com/colors/brands/discover-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #1d50bf in 6 real palettes, including Warner Bros.'s brand system and Walmart's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Zillow's brand system and Pixar's brand system put Blue beside #1d50bf, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1d50bf: 7 real palettes, including Gopro's brand system and Blue Mono, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #1d50bf in 17 real palettes, including Chase's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1d50bf: 7 real palettes, including Venmo's brand system and Kraken's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1d50bf: 6 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3c70e2 (4.61:1); AA: background → #cfcfcf (4.57:1); AAA: text → #6d94e9 (7.06:1); AAA: background → #ffffff (7.11:1)

## Brands using this color

- **Etsy** — accent #254ec1 (Δ 0.744) — https://brandsweets.com/colors/brands/etsy-com
- **Bank of America** — accent #0053c2 (Δ 1.249) — https://brandsweets.com/colors/brands/bankofamerica-com
- **Purina Pro Plan** — accent #1c49c4 (Δ 1.846) — https://brandsweets.com/colors/brands/chewy-com
- **Panasonic** — accent #1953b4 (Δ 1.938) — https://brandsweets.com/colors/brands/panasonic-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1d50bf-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1d50bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.