# #1d4cd7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1d4cd7`
- RGB: rgb(29, 76, 215)
- HSL: hsl(225, 76%, 48%)
- OKLCH: oklch(0.484 0.218 264.6)
- Relative luminance: 0.1034
- Nearest named color: Denim (#1560bd, Δ 6.352) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1d4cd7

## Tints & shades

- Tints (toward white): #2c5ae2, #436be5, #597de8, #6f8eeb, #86a0ee, #9cb2f2, #b3c3f5, #c9d5f8, #e0e6fb, #f6f8fe
- Shades (toward black): #1b46c5, #183eaf, #15379d, #122f87, #102975, #0d2363, #0a1b4c, #08153a, #050d24, #020612

## Harmonies

- Complementary: #d7a91d
- Analogous: #1da9d7, #4c1dd7
- Triadic: #d71d4c, #4cd71d
- Split-complementary: #d74c1d, #a9d71d
- Tetradic: #d71da9, #d7a91d, #1dd74c

## Colors that go with #1d4cd7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1d4cd7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #1d4cd7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #1d4cd7 in 7 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Zillow's brand system and Headspace's brand system put Blue beside #1d4cd7, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1d4cd7: 10 real palettes, including Gopro's brand system and Qualcomm's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #1d4cd7 in 17 real palettes, including Behance's brand system and Chase's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1d4cd7: 6 real palettes, including Warp's brand system and Elastic's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1d4cd7: 10 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1d4ad3 (7.07:1)
- On black (#000000): 3.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #476fe6 (4.68:1); AA: background → #d4d4d4 (4.62:1); AAA: text → #7492ec (7.07:1)

## Brands using this color

- **Dairy Queen** — accent #0b4cdb (Δ 1.006) — https://brandsweets.com/colors/brands/dairyqueen-com
- **UEFA** — accent #1e4fd0 (Δ 1.259) — https://brandsweets.com/colors/brands/uefa-com
- **HP** — accent #024ad8 (Δ 1.311) — https://brandsweets.com/colors/brands/hp-com
- **Soundcloud** — accent #044dd2 (Δ 1.312) — https://brandsweets.com/colors/brands/soundcloud-com
- **Warbyparker** — accent #1050d0 (Δ 1.446) — https://brandsweets.com/colors/brands/warbyparker-com
- **Oreo** — primary #0047d9 (Δ 1.825) — https://brandsweets.com/colors/brands/oreo-com

## Curated palettes containing it

- **Campus** (friendly, cool, clean) — #1d4ed8, #64748b, #f59e0b, #ffffff, #1e293b — Institutional blue with a highlighter-amber accent — trustworthy for parents, lively enough for students. — tool: https://brandsweets.com/palettes/new/1d4ed8-64748b-f59e0b-ffffff-1e293b — collection: https://brandsweets.com/palettes/friendly
- **Peacock** (jewel-tones, vivid, cool, bold) — #0d9488, #1d4ed8, #a21caf, #ffffff, #0c1a2b — Teal, cobalt and magenta at full chroma on white — jewel tones in daylight; the trick is a near-black text with a blue cast. — tool: https://brandsweets.com/palettes/new/0d9488-1d4ed8-a21caf-ffffff-0c1a2b — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1d4cd7-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1d4cd7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.