# #1d201d

A color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1d201d`
- RGB: rgb(29, 32, 29)
- HSL: hsl(120, 5%, 12%)
- OKLCH: oklch(0.239 0.007 145.3)
- Relative luminance: 0.0138
- Nearest named color: Underworld (#1e231c, Δ 1.215) — https://brandsweets.com/colors/underworld
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/1d201d

## Tints & shades

- Tints (toward white): #333833, #464e46, #5c665c, #6f7b6f, #879287, #9fa89f, #b4bbb4, #ccd1cc, #e2e4e2, #fafafa
- Shades (toward black): #1b1d1b, #181b18, #181b18, #161816, #131513, #111311, #0f100f, #0f100f, #0c0d0c, #0a0b0a

## Harmonies

- Complementary: #201d20
- Analogous: #1f201d, #1d201f
- Triadic: #1d1d20, #201d1d
- Split-complementary: #1f1d20, #201d1f
- Tetradic: #1d1f20, #201d20, #201f1d

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.45:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6d786d (4.56:1); AA: background → #878787 (4.58:1); AAA: text → #8f998f (7.12:1); AAA: background → #ababab (7.16:1)

## Brands using this color

- **GitLab** — text #1f1f1f (Δ 0.718) — https://brandsweets.com/colors/brands/gitlab
- **HubSpot** — text #1f1f1f (Δ 0.718) — https://brandsweets.com/colors/brands/hubspot-com
- **Figma** — text #1e1e1e (Δ 0.832) — https://brandsweets.com/colors/brands/figma
- **ClickUp** — text #202020 (Δ 0.837) — https://brandsweets.com/colors/brands/clickup-com
- **Cohere** — text #212121 (Δ 1.114) — https://brandsweets.com/colors/brands/cohere-com
- **Postman** — text #212121 (Δ 1.114) — https://brandsweets.com/colors/brands/postman-com
- **Airbnb** — text #222222 (Δ 1.461) — https://brandsweets.com/colors/brands/airbnb
- **Todoist** — text #25221e (Δ 1.722) — https://brandsweets.com/colors/brands/todoist-com
- **N26** — text #1b1b1b (Δ 1.855) — https://brandsweets.com/colors/brands/n26-com

## Curated palettes containing it

- **Ink & Paper** (minimal, editorial, clean) — #1b1b1b, #6e6e6e, #1e40af, #fcfbf7 — Two greys and one ink-blue link color: the palette of a well-set book page. — tool: https://brandsweets.com/palettes/new/1b1b1b-6e6e6e-1e40af-fcfbf7 — collection: https://brandsweets.com/palettes/minimal
- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful
- **Learning App** (playful, vivid, friendly) — #58cc02, #1cb0f6, #ff9600, #ffffff, #1c1c1c — Green, blue and orange at full saturation: the gamified-learning look, where every color is a reward. — tool: https://brandsweets.com/palettes/new/58cc02-1cb0f6-ff9600-ffffff-1c1c1c — collection: https://brandsweets.com/palettes/playful
- **Forest Floor** (dark, muted, warm) — #8fae6a, #6b7a5a, #d9a05b, #1b2419, #e9e6dc — Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content. — tool: https://brandsweets.com/palettes/new/8fae6a-6b7a5a-d9a05b-1b2419-e9e6dc — collection: https://brandsweets.com/palettes/dark
- **Crayon Box** (playful, vivid, friendly) — #ff5e5b, #00cecb, #ffed66, #ffffff, #222222 — Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups. — tool: https://brandsweets.com/palettes/new/ff5e5b-00cecb-ffed66-ffffff-222222 — collection: https://brandsweets.com/palettes/playful
- **Playground** (bold, playful, warm) — #ff8c00, #3b82f6, #22c55e, #fff8e7, #1d1d1d — Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids. — tool: https://brandsweets.com/palettes/new/ff8c00-3b82f6-22c55e-fff8e7-1d1d1d — collection: https://brandsweets.com/palettes/bold
- **Retro Pop** (playful, bold, warm) — #e63946, #457b9d, #f4a261, #fff4e0, #23201c — Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast. — tool: https://brandsweets.com/palettes/new/e63946-457b9d-f4a261-fff4e0-23201c — collection: https://brandsweets.com/palettes/playful
- **Paper & Pine** (minimal, cool, clean, muted) — #1f4d3a, #8aa39b, #d98c3f, #f7f7f4, #1c2321 — Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige. — tool: https://brandsweets.com/palettes/new/1f4d3a-8aa39b-d98c3f-f7f7f4-1c2321 — collection: https://brandsweets.com/palettes/minimal

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1d201d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1d201d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.