# #1b1413

A color — warm, muted, dark, editorial, elegant, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1b1413`
- RGB: rgb(27, 20, 19)
- HSL: hsl(8, 17%, 9%)
- OKLCH: oklch(0.2 0.012 27.6)
- Relative luminance: 0.0078
- Nearest named color: King Kong (#161410, Δ 1.256) — https://brandsweets.com/colors/king-kong
- Moods: warm, muted, dark, editorial, elegant, luxury, bold
- Page: https://brandsweets.com/colors/1b1413

## Tints & shades

- Tints (toward white): #362826, #513c39, #6b504c, #86645f, #9e7b76, #af928e, #c2aca8, #d5c6c3, #e8dfde, #fbf9f9
- Shades (toward black): #1b1413, #181211, #181211, #15100f, #15100f, #120d0d, #120d0d, #0f0b0b, #0f0b0b, #0c0908

## Harmonies

- Complementary: #131a1b
- Analogous: #1b1316, #1b1813
- Triadic: #131b14, #14131b
- Split-complementary: #131b18, #13161b
- Tetradic: #161b13, #131a1b, #18131b

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.16:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #926d68 (4.61:1); AA: background → #808080 (4.6:1); AAA: text → #ac8f8b (7.06:1); AAA: background → #a1a1a1 (7.03:1)

## Brands using this color

- **Airtable** — text #161616 (Δ 1.175) — https://brandsweets.com/colors/brands/airtable-com
- **CircleCI** — text #161616 (Δ 1.175) — https://brandsweets.com/colors/brands/circleci-com
- **GitHub** — primary #181717 (Δ 1.189) — https://brandsweets.com/colors/brands/github
- **Retool** — text #151515 (Δ 1.236) — https://brandsweets.com/colors/brands/retool-com
- **Next.js** — text #171717 (Δ 1.275) — https://brandsweets.com/colors/brands/nextjs-org
- **Runway** — primary #141414 (Δ 1.441) — https://brandsweets.com/colors/brands/runwayml-com
- **Anthropic** — text #141413 (Δ 1.449) — https://brandsweets.com/colors/brands/anthropic
- **Notion** — primary #191919 (Δ 1.811) — https://brandsweets.com/colors/brands/notion

## Curated palettes containing it

- **Newsprint** (editorial, muted, warm) — #b91c1c, #78716c, #d97706, #f5f1ea, #1c1917 — Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead. — tool: https://brandsweets.com/palettes/new/b91c1c-78716c-d97706-f5f1ea-1c1917 — collection: https://brandsweets.com/palettes/editorial
- **Gallery** (editorial, minimal, light) — #171717, #737373, #c2410c, #ffffff — Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work. — tool: https://brandsweets.com/palettes/new/171717-737373-c2410c-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Console Light** (technical, clean, light) — #2563eb, #52525b, #16a34a, #fafafa, #18181b — A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else. — tool: https://brandsweets.com/palettes/new/2563eb-52525b-16a34a-fafafa-18181b — collection: https://brandsweets.com/palettes/technical
- **Graphite** (technical, muted, dark, modern) — #a1a1aa, #71717a, #f59e0b, #18181b, #f4f4f5 — A greyscale system with a single amber — the accent does all the work, so allow one per screen. — tool: https://brandsweets.com/palettes/new/a1a1aa-71717a-f59e0b-18181b-f4f4f5 — collection: https://brandsweets.com/palettes/technical
- **Launch Orange** (bold, warm, vivid, modern) — #ea580c, #1c1917, #0891b2, #ffffff — Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store. — tool: https://brandsweets.com/palettes/new/ea580c-1c1917-0891b2-ffffff — collection: https://brandsweets.com/palettes/bold
- **Coffee Bar** (dark, warm, luxury) — #c58b4a, #8a6a55, #e5c48a, #1e1512, #f3e9dd — Espresso and caramel: a dark-roast palette that photographs latte art beautifully. — tool: https://brandsweets.com/palettes/new/c58b4a-8a6a55-e5c48a-1e1512-f3e9dd — collection: https://brandsweets.com/palettes/dark
- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1b1413-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1b1413" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.