# #1a63bc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1a63bc`
- RGB: rgb(26, 99, 188)
- HSL: hsl(213, 76%, 42%)
- OKLCH: oklch(0.507 0.156 256.3)
- Relative luminance: 0.1277
- Nearest named color: Denim (#1560bd, Δ 0.92) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1a63bc

## Tints & shades

- Tints (toward white): #1d71d7, #2c7ee2, #478fe6, #5d9ce9, #78aded, #93bdf0, #aacbf3, #c5dbf7, #dbe9fa, #f6fafe
- Shades (toward black): #175aab, #155099, #13498b, #114079, #0e3667, #0c2d55, #092343, #071c36, #051324, #020912

## Harmonies

- Complementary: #bc731a
- Analogous: #1ab4bc, #221abc
- Triadic: #bc1a63, #63bc1a
- Split-complementary: #bc221a, #b4bc1a
- Tetradic: #bc1ab4, #bc731a, #1abc22

## Colors that go with #1a63bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1a63bc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1a63bc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #1a63bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #1a63bc in 8 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #1a63bc, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1a63bc: 6 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1a63bc: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1a63bc: 7 real palettes, including Apple's brand system and Venmo's brand system, as the supporting colour. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1757a6 (7.12:1)
- On black (#000000): 3.55:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1e73dc (4.54:1); AA: background → #e3e3e3 (4.6:1); AAA: text → #5999e8 (7.15:1)

## Brands using this color

- **Skechers** — secondary #0063ba (Δ 0.915) — https://brandsweets.com/colors/brands/skechers-com
- **Dell** — secondary #0063b8 (Δ 1.095) — https://brandsweets.com/colors/brands/dell-com
- **Linkedin** — secondary #0a66c2 (Δ 1.176) — https://brandsweets.com/colors/brands/linkedin-com
- **Xbox** — secondary #0067b8 (Δ 1.457) — https://brandsweets.com/colors/brands/xbox-com
- **Target : Expect More. Pay Less.** — accent #005fb8 (Δ 1.656) — https://brandsweets.com/colors/brands/target-com
- **Hasbro** — secondary #005eb8 (Δ 1.872) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1a63bc-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1a63bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.