# #1a40ff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1a40ff`
- RGB: rgb(26, 64, 255)
- HSL: hsl(230, 100%, 55%)
- OKLCH: oklch(0.505 0.278 265.6)
- Relative luminance: 0.1111
- Nearest named color: C64 Blue (#003aff, Δ 1.602) — https://brandsweets.com/colors/c64-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1a40ff

## Tints & shades

- Tints (toward white): #2e51ff, #4766ff, #5c77ff, #7088ff, #8a9dff, #9eaeff, #b3bfff, #c7d0ff, #e0e5ff, #f5f7ff
- Shades (toward black): #002aff, #0026e6, #0022cc, #001eb3, #001999, #00147a, #001061, #000c47, #00082e, #000314

## Harmonies

- Complementary: #ffd91a
- Analogous: #1ab2ff, #661aff
- Triadic: #ff1a40, #40ff1a
- Split-complementary: #ff661a, #b3ff1a
- Tetradic: #ff1ab3, #ffd91a, #1aff66

## Colors that go with #1a40ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1a40ff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Zoom (https://brandsweets.com/colors/brands/zoom-us), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1a40ff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #1a40ff in 5 real palettes, including Walmart's brand system and Binance's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Binance (https://brandsweets.com/colors/brands/binance-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1a40ff: 12 real palettes, including Nokia's brand system and NHL's brand system, as the lead colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Oreo (https://brandsweets.com/colors/brands/oreo-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1a40ff: 8 real palettes, including Qualcomm's brand system and Roblox's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #1a40ff: 8 real palettes, including Pixar's brand system and Dairy Queen's brand system, as the supporting colour. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Chase (https://brandsweets.com/colors/brands/chase-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1a40ff: 9 real palettes, including Unity's brand system and OnePlus's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #1a40ff: 4 real palettes, including Bose's brand system and MLB's brand system, as the accent. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.52:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0a33ff (7.17:1)
- On black (#000000): 3.22:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4766ff (4.61:1); AA: background → #d9d9d9 (4.62:1); AAA: text → #7a90ff (7.26:1)

## Brands using this color

- **Penpot** — secondary #0141ff (Δ 0.886) — https://brandsweets.com/colors/brands/penpot-app
- **Signal** — secondary #2942ff (Δ 1.198) — https://brandsweets.com/colors/brands/signal-org

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1a40ff-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1a40ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.