# #1a2323

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1a2323`
- RGB: rgb(26, 35, 35)
- HSL: hsl(180, 15%, 12%)
- OKLCH: oklch(0.247 0.013 196.4)
- Relative luminance: 0.0154
- Nearest named color: Underworld (#1e231c, Δ 1.392) — https://brandsweets.com/colors/underworld
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/1a2323

## Tints & shades

- Tints (toward white): #2e3e3e, #3f5555, #526f6f, #648787, #7b9d9d, #95b1b1, #adc2c2, #c7d6d6, #dfe7e7, #f9fbfb
- Shades (toward black): #182020, #161d1d, #161d1d, #141a1a, #111717, #0f1515, #0d1212, #0d1212, #0b0f0f, #090c0c

## Harmonies

- Complementary: #231a1a
- Analogous: #1a231f, #1a1f23
- Triadic: #231a23, #23231a
- Split-complementary: #231a1f, #231f1a
- Tetradic: #1f1a23, #231a1a, #1f231a

## Colors that go with #1a2323

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #1a2323 without the hard edge of pure #000. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #1a2323 in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 24 real palettes, including Rolex's brand system and Bumble's brand system put Blue beside #1a2323, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Signal (https://brandsweets.com/colors/brands/signal-org), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #1a2323 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #1a2323, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Typewriter put Brown beside #1a2323, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Qatar Airways's brand system and Mailchimp's brand system put Burgundy beside #1a2323, as the accent. Seen in: Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #1a2323 in 6 real palettes, including Chalkboard and Kiln, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.05:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5b7b7b (4.56:1); AA: background → #8a8a8a (4.65:1); AAA: text → #7b9d9d (7.15:1); AAA: background → #adadad (7.15:1)

## Brands using this color

- **Wikipedia** — primary #202122 (Δ 1.148) — https://brandsweets.com/colors/brands/wikipedia-org
- **Wikipedia** — text #202122 (Δ 1.148) — https://brandsweets.com/colors/brands/wikipedia-org
- **Cohere** — text #212121 (Δ 1.282) — https://brandsweets.com/colors/brands/cohere-com
- **Postman** — text #212121 (Δ 1.282) — https://brandsweets.com/colors/brands/postman-com
- **Rolex** — text #212121 (Δ 1.282) — https://brandsweets.com/colors/brands/rolex-com
- **SoFi** — primary #212121 (Δ 1.282) — https://brandsweets.com/colors/brands/sofi-com
- **SoFi** — text #212121 (Δ 1.282) — https://brandsweets.com/colors/brands/sofi-com
- **AT&T** — primary #1d2329 (Δ 1.313) — https://brandsweets.com/colors/brands/att-com
- **AT&T** — text #1d2329 (Δ 1.313) — https://brandsweets.com/colors/brands/att-com
- **Bumble** — primary #202020 (Δ 1.34) — https://brandsweets.com/colors/brands/bumble-com
- **Bumble** — text #202020 (Δ 1.34) — https://brandsweets.com/colors/brands/bumble-com
- **ClickUp** — text #202020 (Δ 1.34) — https://brandsweets.com/colors/brands/clickup-com
- **Lamborghini** — primary #202020 (Δ 1.34) — https://brandsweets.com/colors/brands/lamborghini-com
- **Lamborghini** — text #202020 (Δ 1.34) — https://brandsweets.com/colors/brands/lamborghini-com
- **GitHub** — text #1f2328 (Δ 1.346) — https://brandsweets.com/colors/brands/github
- **Acer** — text #222222 (Δ 1.359) — https://brandsweets.com/colors/brands/acer-com
- **Airbnb** — text #222222 (Δ 1.359) — https://brandsweets.com/colors/brands/airbnb
- **AliExpress** — primary #222222 (Δ 1.359) — https://brandsweets.com/colors/brands/aliexpress-com
- **AliExpress** — text #222222 (Δ 1.359) — https://brandsweets.com/colors/brands/aliexpress-com
- **Nikon** — primary #222222 (Δ 1.359) — https://brandsweets.com/colors/brands/nikon-com
- **Nikon** — text #222222 (Δ 1.359) — https://brandsweets.com/colors/brands/nikon-com
- **GitLab** — text #1f1f1f (Δ 1.519) — https://brandsweets.com/colors/brands/gitlab
- **Google** — text #1f1f1f (Δ 1.519) — https://brandsweets.com/colors/brands/google-com
- **HubSpot** — text #1f1f1f (Δ 1.519) — https://brandsweets.com/colors/brands/hubspot-com
- **Revolut** — text #1f1f1f (Δ 1.519) — https://brandsweets.com/colors/brands/revolut-com
- **Nokia** — text #1d1e20 (Δ 1.739) — https://brandsweets.com/colors/brands/nokia-com
- **WhatsApp** — primary #1c1e21 (Δ 1.745) — https://brandsweets.com/colors/brands/whatsapp-com
- **WhatsApp** — text #1c1e21 (Δ 1.745) — https://brandsweets.com/colors/brands/whatsapp-com
- **7-Eleven** — primary #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/7-eleven-com
- **7-Eleven** — text #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/7-eleven-com
- **AMD** — primary #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/amd-com
- **AMD** — text #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/amd-com
- **Boeing** — text #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/boeing-com
- **Calvin Klein** — primary #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/calvinklein-us
- **Calvin Klein** — text #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/calvinklein-us
- **Datadog** — text #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/datadoghq-com
- **Tommy Hilfiger** — primary #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/tommy-com
- **Tommy Hilfiger** — text #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/tommy-com
- **Trader Joe's** — primary #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/traderjoes-com
- **Trader Joe's** — text #212529 (Δ 1.784) — https://brandsweets.com/colors/brands/traderjoes-com
- **Figma** — text #1e1e1e (Δ 1.785) — https://brandsweets.com/colors/brands/figma
- **Subaru** — text #1d252c (Δ 1.805) — https://brandsweets.com/colors/brands/subaru-com
- **Retool** — primary #242424 (Δ 1.817) — https://brandsweets.com/colors/brands/retool-com
- **NFL** — accent #172029 (Δ 1.913) — https://brandsweets.com/colors/brands/nfl-com
- **Box** — text #151f26 (Δ 1.982) — https://brandsweets.com/colors/brands/box-com
- **Todoist** — text #25221e (Δ 1.985) — https://brandsweets.com/colors/brands/todoist-com

## Curated palettes containing it

- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful
- **Crayon Box** (playful, vivid, friendly) — #ff5e5b, #00cecb, #ffed66, #ffffff, #222222 — Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups. — tool: https://brandsweets.com/palettes/new/ff5e5b-00cecb-ffed66-ffffff-222222 — collection: https://brandsweets.com/palettes/playful
- **Retro Pop** (playful, bold, warm) — #e63946, #457b9d, #f4a261, #fff4e0, #23201c — Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast. — tool: https://brandsweets.com/palettes/new/e63946-457b9d-f4a261-fff4e0-23201c — collection: https://brandsweets.com/palettes/playful
- **Paper & Pine** (minimal, cool, clean, muted) — #1f4d3a, #8aa39b, #d98c3f, #f7f7f4, #1c2321 — Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige. — tool: https://brandsweets.com/palettes/new/1f4d3a-8aa39b-d98c3f-f7f7f4-1c2321 — collection: https://brandsweets.com/palettes/minimal
- **Graphite Mono** (monochrome, neutral, minimal, modern) — #222222, #767676, #bdbdbd, #fafafa, #111111 — Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone. — tool: https://brandsweets.com/palettes/new/222222-767676-bdbdbd-fafafa-111111 — collection: https://brandsweets.com/palettes/monochrome

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1a2323-a2bbbe-d45994-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1a2323" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.