# #198a43

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#198a43`
- RGB: rgb(25, 138, 67)
- HSL: hsl(142, 69%, 32%)
- OKLCH: oklch(0.557 0.144 150.2)
- Relative luminance: 0.1879
- Nearest named color: Broccoli Paradise (#008833, Δ 2.006) — https://brandsweets.com/colors/broccoli-paradise
- Moods: vivid
- Page: https://brandsweets.com/colors/198a43

## Tints & shades

- Tints (toward white): #1fa851, #24c25e, #30d96e, #4ade80, #68e395, #86e9aa, #a0eebd, #bef3d2, #d8f8e4, #f6fdf9
- Shades (toward black): #177d3c, #157036, #136732, #115a2c, #0e4e25, #0c411f, #093419, #082b15, #061e0f, #031108

## Harmonies

- Complementary: #8a1961
- Analogous: #288a19, #198a7b
- Triadic: #43198a, #8a4319
- Split-complementary: #7b198a, #8a1928
- Tetradic: #19288a, #8a1961, #8a7b19

## Colors that go with #198a43

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #198a43: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #198a43 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #198a43 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Dark Orchid** #9932cc [harmony, pool: complementary] — Dark Orchid sits directly opposite #198a43 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkorchid
- **Denim** #1560bd [pool] — Designers have shipped Denim with #198a43: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Telehealth put Midnight Blue beside #198a43, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #198a43 in 11 real palettes, including Instacart's brand system and Acer's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Acer (https://brandsweets.com/colors/brands/acer-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Blue Violet** #8a2be2 [harmony, pool: split] — Blue Violet is a split-complement of #198a43: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.41:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #198641 (4.64:1); AA: background → #080808 (4.54:1); AAA: text → #126330 (7.36:1)
- On black (#000000): 4.76:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #20ac53 (7.09:1)

## Brands using this color

- **Kia** — secondary #00884d (Δ 1.592) — https://brandsweets.com/colors/brands/kia-com
- **Lemon Squeezy** — secondary #1e874c (Δ 1.685) — https://brandsweets.com/colors/brands/lemonsqueezy-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/198a43-a2beaf-c659d4-1f2d2a-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#198a43" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.