# #198554

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#198554`
- RGB: rgb(25, 133, 84)
- HSL: hsl(153, 68%, 31%)
- OKLCH: oklch(0.546 0.121 157.6)
- Relative luminance: 0.1762
- Nearest named color: Bold Irish (#2a814d, Δ 1.313) — https://brandsweets.com/colors/bold-irish
- Moods: vivid
- Page: https://brandsweets.com/colors/198554

## Tints & shades

- Tints (toward white): #1fa367, #24bc78, #2dd78b, #4bdd9b, #69e2ac, #83e7ba, #a1edcb, #bff3db, #d8f8ea, #f6fdfa
- Shades (toward black): #17784c, #156f47, #13633f, #105636, #0f4d31, #0c4029, #0a3321, #072719, #061e13, #03110b

## Harmonies

- Complementary: #85194a
- Analogous: #19851f, #197f85
- Triadic: #541985, #855419
- Split-complementary: #85197f, #851f19
- Tetradic: #1f1985, #85194a, #7f8519

## Colors that go with #198554

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #198554: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #198554: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #198554 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #198554 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Instacart's brand system put Blue beside #198554, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #198554: 4 real palettes, including Wellness and Riverbed, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #198554: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Tide Pool put Midnight Blue beside #198554, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #13633f (7.28:1)
- On black (#000000): 4.52:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #21ab6d (7.11:1)

## Brands using this color

- **Coinbase** — success #098551 (Δ 0.672) — https://brandsweets.com/colors/brands/coinbase
- **Lemon Squeezy** — secondary #1e874c (Δ 1.4) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **Kia** — secondary #00884d (Δ 1.659) — https://brandsweets.com/colors/brands/kia-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/198554-a2beb5-d459cc-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#198554" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.