# #197aae

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#197aae`
- RGB: rgb(25, 122, 174)
- HSL: hsl(201, 75%, 39%)
- OKLCH: oklch(0.552 0.116 238.9)
- Relative luminance: 0.1718
- Nearest named color: Brilliant Blue (#0075b3, Δ 1.997) — https://brandsweets.com/colors/brilliant-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/197aae

## Tints & shades

- Tints (toward white): #1d8dc9, #249ee0, #3faae4, #5ab6e7, #75c2eb, #8bccee, #a6d7f2, #c1e3f6, #dbeffa, #f6fbfe
- Shades (toward black): #1770a1, #14648f, #125b81, #104e70, #0e4562, #0b3850, #0a2f43, #072231, #051924, #030c12

## Harmonies

- Complementary: #ae4d19
- Analogous: #19ae98, #192fae
- Triadic: #ae197a, #7aae19
- Split-complementary: #ae192f, #ae9819
- Tetradic: #9819ae, #ae4d19, #2fae19

## Colors that go with #197aae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #197aae: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Amazon (https://brandsweets.com/colors/brands/amazon-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #197aae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #197aae's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Guinness (https://brandsweets.com/colors/brands/guinness-com), Chase (https://brandsweets.com/colors/brands/chase-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #197aae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #197aae in 9 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #197aae, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #197aae: 9 real palettes, including Glacier and Hershey's's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #197aae: 5 real palettes, including Deep Water and Venmo's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #135e86 (7.06:1)
- On black (#000000): 4.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #197db3 (4.63:1); AA: background → #fafafa (4.54:1); AAA: text → #249ee0 (7.04:1)

## Brands using this color

- **Discover** — accent #2477ab (Δ 0.913) — https://brandsweets.com/colors/brands/discover-com
- **FedEx** — accent #007ab7 (Δ 1.486) — https://brandsweets.com/colors/brands/fedex-com
- **Capital One** — accent #0276b1 (Δ 1.567) — https://brandsweets.com/colors/brands/capitalone-com
- **Lemon Squeezy** — accent #0075ad (Δ 1.727) — https://brandsweets.com/colors/brands/lemonsqueezy-com

## Curated palettes containing it

- **Glacier** (winter, cool, clean, technical) — #0077b6, #90e0ef, #023e8a, #f3f9fc, #03045e — Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth. — tool: https://brandsweets.com/palettes/new/0077b6-90e0ef-023e8a-f3f9fc-03045e — collection: https://brandsweets.com/palettes/winter
- **Deep Water** (ocean, dark, cool, luxury) — #00b4d8, #0077b6, #caf0f8, #03045e, #e8f6fb — Cyan and mid-blue on abyss navy with a foam highlight — the ocean at depth; the darker the surface, the brighter the water. — tool: https://brandsweets.com/palettes/new/00b4d8-0077b6-caf0f8-03045e-e8f6fb — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/197aae-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#197aae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.