# #196ffa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#196ffa`
- RGB: rgb(25, 111, 250)
- HSL: hsl(217, 96%, 54%)
- OKLCH: oklch(0.579 0.222 260.4)
- Relative luminance: 0.1848
- Nearest named color: Bluerocratic (#1f66ff, Δ 2.175) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/196ffa

## Tints & shades

- Tints (toward white): #2d7cfb, #468cfb, #5a98fc, #73a8fc, #87b4fd, #9bc1fd, #b4d0fd, #c8ddfe, #e1ecfe, #f5f9ff
- Shades (toward black): #0561f5, #0457dc, #044dc3, #0343aa, #033991, #022f78, #02265f, #011c46, #01122d, #000814

## Harmonies

- Complementary: #faa419
- Analogous: #19e0fa, #3319fa
- Triadic: #fa196f, #6ffa19
- Split-complementary: #fa3319, #e0fa19
- Tetradic: #fa19e0, #faa419, #19fa33

## Colors that go with #196ffa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #196ffa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #196ffa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #196ffa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #196ffa in 9 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including MongoDB's brand system and EA's brand system put Blue beside #196ffa, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), EA (https://brandsweets.com/colors/brands/ea-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #196ffa: 13 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #196ffa: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #196ffa: 8 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.47:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #146cfa (4.61:1); AA: background → #050505 (4.56:1); AAA: text → #044fc8 (7.1:1)
- On black (#000000): 4.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5595fc (7.09:1)

## Brands using this color

- **Elastic** — accent #0d6efd (Δ 0.643) — https://brandsweets.com/colors/brands/elastic-co
- **MongoDB** — secondary #006cfa (Δ 1.076) — https://brandsweets.com/colors/brands/mongodb-com
- **Ubisoft** — accent #006ef5 (Δ 1.086) — https://brandsweets.com/colors/brands/ubisoft-com
- **Webflow** — primary #146cf4 (Δ 1.2) — https://brandsweets.com/colors/brands/webflow-com
- **EA** — accent #0070f3 (Δ 1.27) — https://brandsweets.com/colors/brands/ea-com
- **Vercel** — accent #0070f3 (Δ 1.27) — https://brandsweets.com/colors/brands/vercel
- **BBC** — secondary #0071f1 (Δ 1.582) — https://brandsweets.com/colors/brands/bbc-com
- **Behance** — primary #1769ff (Δ 1.614) — https://brandsweets.com/colors/brands/behance-net
- **Rotten Tomatoes** — secondary #326af6 (Δ 1.633) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Square** — primary #006aff (Δ 1.641) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 1.641) — https://brandsweets.com/colors/brands/squareup-com
- **GEICO** — secondary #026df1 (Δ 1.645) — https://brandsweets.com/colors/brands/geico-com
- **Yahoo** — accent #0f69ff (Δ 1.693) — https://brandsweets.com/colors/brands/yahoo-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/196ffa-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#196ffa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.