# #196df5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#196df5`
- RGB: rgb(25, 109, 245)
- HSL: hsl(217, 92%, 53%)
- OKLCH: oklch(0.571 0.218 260.4)
- Relative luminance: 0.1774
- Nearest named color: Bluerocratic (#1f66ff, Δ 2.196) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/196df5

## Tints & shades

- Tints (toward white): #317df6, #4589f7, #5d99f8, #71a5f9, #89b5fa, #9dc1fb, #b6d1fc, #c9ddfd, #e2ecfe, #f5f9ff
- Shades (toward black): #0a60eb, #0956d3, #084cba, #0742a2, #063a8e, #053076, #04265d, #031c45, #02122c, #010814

## Harmonies

- Complementary: #f5a119
- Analogous: #19dcf5, #3319f5
- Triadic: #f5196d, #6df519
- Split-complementary: #f53319, #dcf519
- Tetradic: #f519dc, #f5a119, #19f533

## Colors that go with #196df5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #196df5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #196df5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Chase (https://brandsweets.com/colors/brands/chase-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #196df5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #196df5 in 10 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including EA's brand system and MongoDB's brand system put Blue beside #196df5, as the supporting colour. Seen in: EA (https://brandsweets.com/colors/brands/ea-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #196df5: 13 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #196df5: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #196df5: 8 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Calm (https://brandsweets.com/colors/brands/calm-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0850c4 (7.11:1)
- On black (#000000): 4.55:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5996f8 (7.14:1)

## Brands using this color

- **Webflow** — primary #146cf4 (Δ 0.373) — https://brandsweets.com/colors/brands/webflow-com
- **Ubisoft** — accent #006ef5 (Δ 0.61) — https://brandsweets.com/colors/brands/ubisoft-com
- **GEICO** — secondary #026df1 (Δ 0.889) — https://brandsweets.com/colors/brands/geico-com
- **EA** — accent #0070f3 (Δ 0.902) — https://brandsweets.com/colors/brands/ea-com
- **Vercel** — accent #0070f3 (Δ 0.902) — https://brandsweets.com/colors/brands/vercel
- **MongoDB** — secondary #006cfa (Δ 1.017) — https://brandsweets.com/colors/brands/mongodb-com
- **BBC** — secondary #0071f1 (Δ 1.22) — https://brandsweets.com/colors/brands/bbc-com
- **Elastic** — accent #0d6efd (Δ 1.229) — https://brandsweets.com/colors/brands/elastic-co
- **Rotten Tomatoes** — secondary #326af6 (Δ 1.419) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Sephora** — secondary #136bea (Δ 1.773) — https://brandsweets.com/colors/brands/sephora-com
- **Behance** — primary #1769ff (Δ 1.787) — https://brandsweets.com/colors/brands/behance-net
- **Square** — primary #006aff (Δ 1.81) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 1.81) — https://brandsweets.com/colors/brands/squareup-com
- **Yahoo** — accent #0f69ff (Δ 1.833) — https://brandsweets.com/colors/brands/yahoo-com
- **Fivetran blue** — primary #346cec (Δ 1.943) — https://brandsweets.com/colors/brands/fivetran-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/196df5-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#196df5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.