# #196dae

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#196dae`
- RGB: rgb(25, 109, 174)
- HSL: hsl(206, 75%, 39%)
- OKLCH: oklch(0.521 0.127 247.7)
- Relative luminance: 0.142
- Nearest named color: Brilliant Blue (#0075b3, Δ 2.234) — https://brandsweets.com/colors/brilliant-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/196dae

## Tints & shades

- Tints (toward white): #1d7ec9, #248fe0, #3f9ce4, #5aaae7, #75b8eb, #8bc3ee, #a6d1f2, #c1dff6, #dbedfa, #f6fafe
- Shades (toward black): #1765a1, #145a8f, #125181, #104670, #0e3e62, #0b3250, #0a2a43, #071f31, #051624, #030b12

## Harmonies

- Complementary: #ae5a19
- Analogous: #19aea4, #1923ae
- Triadic: #ae196d, #6dae19
- Split-complementary: #ae1923, #aea419
- Tetradic: #a419ae, #ae5a19, #23ae19

## Colors that go with #196dae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #196dae: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #196dae — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #196dae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #196dae in 8 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #196dae, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #196dae: 10 real palettes, including Glacier and General Mills's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #196dae: 5 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #196dae: 6 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.47:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #145a8f (7.27:1)
- On black (#000000): 3.84:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1b79c0 (4.54:1); AA: background → #ebebeb (4.59:1); AAA: text → #3f9ce4 (7.09:1)

## Brands using this color

- **McDonald's** — accent #006bae (Δ 1.026) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Discover** — secondary #1e71ac (Δ 1.328) — https://brandsweets.com/colors/brands/discover-com
- **AT&T** — secondary #0072b2 (Δ 1.448) — https://brandsweets.com/colors/brands/att-com
- **LEGO** — accent #006db7 (Δ 1.526) — https://brandsweets.com/colors/brands/lego-com
- **Linkedin** — primary #0073b1 (Δ 1.681) — https://brandsweets.com/colors/brands/linkedin-com
- **Activision** — secondary #0768af (Δ 1.698) — https://brandsweets.com/colors/brands/activision-com
- **Venmo** — accent #0070ba (Δ 1.933) — https://brandsweets.com/colors/brands/venmo-com
- **British Airways** — secondary #3468ad (Δ 1.991) — https://brandsweets.com/colors/brands/britishairways-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/196dae-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#196dae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.