# #196cd2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#196cd2`
- RGB: rgb(25, 108, 210)
- HSL: hsl(213, 79%, 46%)
- OKLCH: oklch(0.542 0.175 256.8)
- Relative luminance: 0.1558
- Nearest named color: God of Rain (#4466cc, Δ 3.245) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/196cd2

## Tints & shades

- Tints (toward white): #1f78e5, #3686e7, #5296eb, #68a4ed, #7fb2f0, #96c0f3, #adcdf5, #c8def9, #dfecfb, #f6f9fe
- Shades (toward black): #1663c0, #1459ad, #124e97, #104484, #0d3b72, #0b3160, #09284e, #061c37, #041325, #020912

## Harmonies

- Complementary: #d27f19
- Analogous: #19c9d2, #2219d2
- Triadic: #d2196c, #6cd219
- Split-complementary: #d22219, #c9d219
- Tetradic: #d219c9, #d27f19, #19d222

## Colors that go with #196cd2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #196cd2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #196cd2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #196cd2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #196cd2 in 11 real palettes, including NBA's brand system and Walmart's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and BBC's brand system put Blue beside #196cd2, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #196cd2: 13 real palettes, including Unilever's brand system and Intel's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #196cd2: 6 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #196cd2: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.1:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1457a9 (7.08:1)
- On black (#000000): 4.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1a73e0 (4.57:1); AA: background → #f2f2f2 (4.56:1); AAA: text → #5699eb (7.15:1)

## Brands using this color

- **American Express** — accent #006fcf (Δ 1.088) — https://brandsweets.com/colors/brands/americanexpress-com
- **Pizza Hut** — accent #266dcc (Δ 1.18) — https://brandsweets.com/colors/brands/pizzahut-com
- **Foot Locker** — accent #036ad8 (Δ 1.287) — https://brandsweets.com/colors/brands/footlocker-com
- **Fitbit** — secondary #1967d2 (Δ 1.311) — https://brandsweets.com/colors/brands/fitbit-com
- **Khan Academy** — accent #0069d6 (Δ 1.325) — https://brandsweets.com/colors/brands/khanacademy-org
- **Subaru** — secondary #1971d4 (Δ 1.335) — https://brandsweets.com/colors/brands/subaru-com
- **NBA** — secondary #0268d6 (Δ 1.509) — https://brandsweets.com/colors/brands/nba-com
- **GitHub** — accent #0969da (Δ 1.617) — https://brandsweets.com/colors/brands/github
- **Loom** — primary #1868db (Δ 1.802) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.802) — https://brandsweets.com/colors/brands/loom-com
- **Walmart** — secondary #0071dc (Δ 1.882) — https://brandsweets.com/colors/brands/walmart-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/196cd2-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#196cd2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.