# #196acc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#196acc`
- RGB: rgb(25, 106, 204)
- HSL: hsl(213, 78%, 45%)
- OKLCH: oklch(0.534 0.169 256.5)
- Relative luminance: 0.1487
- Nearest named color: God of Rain (#4466cc, Δ 3.174) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/196acc

## Tints & shades

- Tints (toward white): #1c76e3, #3786e6, #4e94e9, #65a2ec, #80b2ef, #97c0f2, #adcef5, #c4dbf8, #dfecfb, #f6fafe
- Shades (toward black): #1760ba, #1557a8, #134e96, #104484, #0e3b71, #0b2f5b, #092649, #071c36, #041324, #020912

## Harmonies

- Complementary: #cc7c19
- Analogous: #19c3cc, #2219cc
- Triadic: #cc196a, #6acc19
- Split-complementary: #cc2219, #c3cc19
- Tetradic: #cc19c3, #cc7c19, #19cc22

## Colors that go with #196acc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #196acc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #196acc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #196acc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #196acc in 10 real palettes, including Wikipedia's brand system and NBA's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #196acc, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #196acc: 13 real palettes, including Unilever's brand system and Intel's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #196acc: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #196acc: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.28:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1557a8 (7.09:1)
- On black (#000000): 3.97:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1b73de (4.55:1); AA: background → #ededed (4.51:1); AAA: text → #5799ea (7.15:1)

## Brands using this color

- **Pizza Hut** — accent #266dcc (Δ 1.16) — https://brandsweets.com/colors/brands/pizzahut-com
- **Fitbit** — secondary #1967d2 (Δ 1.275) — https://brandsweets.com/colors/brands/fitbit-com
- **American Express** — accent #006fcf (Δ 1.353) — https://brandsweets.com/colors/brands/americanexpress-com
- **Apple** — accent #0066cc (Δ 1.427) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 1.427) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 1.427) — https://brandsweets.com/colors/brands/unilever-com
- **PlanetScale** — accent #0b6ec5 (Δ 1.651) — https://brandsweets.com/colors/brands/planetscale-com
- **Khan Academy** — accent #0069d6 (Δ 1.709) — https://brandsweets.com/colors/brands/khanacademy-org
- **Wikipedia** — secondary #3366cc (Δ 1.726) — https://brandsweets.com/colors/brands/wikipedia-org
- **NBA** — secondary #0268d6 (Δ 1.799) — https://brandsweets.com/colors/brands/nba-com
- **Postman** — accent #0265d2 (Δ 1.893) — https://brandsweets.com/colors/brands/postman-com
- **Foot Locker** — accent #036ad8 (Δ 1.907) — https://brandsweets.com/colors/brands/footlocker-com
- **Linkedin** — secondary #0a66c2 (Δ 1.988) — https://brandsweets.com/colors/brands/linkedin-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/196acc-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#196acc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.